Digi Agency is hiring a Paid Media & Social Strategy Specialist to manage and improve Meta campaigns for a portfolio of fitness businesses.

This is a hands-on hybrid Brisbane role, three days in the office and two from home suited to someone with 2+ years of hands-on paid-media experience. You’ll bring solid Meta Ads experience, strong client-facing communication skills, and the ability to speak to clients about how to show up on social media.

So, what’s the role?

We’re looking for someone who loves digital marketing, knows their way around Meta Ads Manager, gets excited when a campaign starts absolutely flying, and has a good eye for what works.

This is a blended role across Paid Digital + Social Media Strategy.

The paid digital side is the big one. You'll help manage and optimise campaigns across Meta and Google for a bunch of great brands.

But we don't want someone who just stares at dashboards all day. You'll also have a hand in social strategy, content ideas, creative direction and figuring out what we should test next.

What you'll actually be doing

Running Paid Campaigns ?

You'll build, manage and optimise campaigns across Meta and Google — keeping a close eye on leads, CPLs, budgets, conversions and everything in between.

Thinking Strategically

We're not looking for someone to just follow a checklist.

We want you thinking about what we could do better, what we should test next and where the opportunities are.

Getting Involved in Social

You'll help develop social and content strategies, contribute ideas and keep an eye on what's actually happening across Instagram, Facebook and the wider social landscape.

Working With Creative

Our designers and content team will become your best friends. You'll help brief new creative, identify when ads are getting tired and use campaign data to help us figure out what we should make next.

Testing





New audiences. New hooks. New creative. Recent campaign structures.

Some things will work.

Some things definitely won't.

That's half the fun.

Working With Clients

You’ll build trusted relationships with the brands you work with and take part in fortnightly client discussions focused on paid digital performance, social media activity and what to improve next.

You’ll help clients assess their social presence against clear criteria, including content consistency, creative quality, audience relevance, engagement and commercial impact and work towards an agreed social-impact scorecard.

These conversations are about more than reporting numbers. You’ll connect paid and organic social activity, explain what the data is telling us, and turn observations into clear, practical recommendations that help clients create stronger content, improve campaign performance and get more impact from their marketing.

You'll love this role if...

- Have hands-on experience in Meta Ads Manager.

- Understand how paid social campaigns work and how to improve them.

- Have Google Ads experience, or are keen to build it further.

- Enjoy both numbers and creative thinking.

- Notice good ads in your own feed — and can explain why they work.

- Are interested in social media, content and performance marketing.

- Are naturally curious about why something worked, or did not.

- Like testing ideas rather than doing things “because that’s how we’ve always done it”.





- Enjoy collaborating, sharing ideas and helping the team get better.

What good looks like

You’ll do well here if you take ownership of outcomes. You spot unusual CPLs, recognise creative fatigue, question performance changes, and turn those observations into a practical test or recommendation.

You can manage multiple campaigns without losing the detail, interpret performance data with confidence, brief creative clearly and explain what is happening in plain English.

What we're Not looking for

- We want someone who cares about the outcome.

- Someone who spots the unusual CPL.

- Notices when a creative suddenly stops converting.

- Questions why one audience is smashing another.

- And actually wants to figure it out.

The fun part

You'll get exposure to much more than simply managing ads.

Depending on what you're good at and where you want to go, this role can grow into areas like:

Paid Digital Strategy → Creative Strategy → Social Strategy → Client Strategy → Digital Leadership

We're big believers in giving people room to find the areas they're great at and then helping them get even better at them.

Life at Digi

We're a Brisbane-based digital agency with a close-knit team that genuinely enjoys working together. We're collaborative, move quickly and aren't particularly interested in making agency life overly complicated.

You'll work across advertising, social, design and content, and you'll have plenty of opportunity to bring your own ideas to the table.

Some days you'll be deep in Ads Manager.
Some days you'll be reviewing content.
Some days you'll be brainstorming an ad idea with the team.

If you're a paid digital marketer with a creative side, or a social strategist who's become seriously good at paid, we'd love to meet you.

📌 Paid Digital & Social Media Strategist (Salisbury)
🏢 Digi Agency
📍 Salisbury