STING is 100% Australian owned and operated and is one of the world's most trusted and respected boxing and combat equipment brands, with partnerships spanning World Boxing, European Boxing, Boxing Australia, USA Boxing, Great Britain Boxing, the German Boxing Association, and more.

STING produces a premium range of boxing and fitness equipment designed with a focus on performance, protection, and style, STING is the gear of choice for athletes who demand the best.

Distributed through major retailers, sporting independents, and global online platforms, STING is a trusted brand from amateur grassroots to the world championship stage.

THE ROLE:
Sales Representative – Southern Region
STING Sports is looking for a Sales Representative to join our high performing and growing Sales team. Reporting to the GM Sales & Marketing this is a critical role where you will build and cultivate relationships with major sports retailers including Rebel, Intersport and Sportspower, combat gyms, sporting associations and elite athletes providing an exceptional level of credibility and exposure for the Sting brand. You will be responsible for sales and new business development for Victoria, South Australia, Western Australia regions.
The ideal candidate is a proactive problem-solver with proven sales experience, knowledge of the sports or activewear industry, and a commitment to Sting Sports’ high standards of customer service, quality and performance. Located in Melbourne to cover your region, travelling for face-to-face consultations with our customers is the key to this role. You will also be required attend regular meetings at the Derrimut Head Office.

KEY RESPONSIBILITIES:




• Develop and execute strategic sales plans to achieve revenue and growth objectives in the assigned territory.
• Identify and cultivate new business opportunities with retailers, gyms, boxing clubs, and other relevant partners including national boxing federations.
• Maintain and strengthen relationships with existing clients, ensuring excellent service and support.
• Provide product demonstrations and training to customers to enhance product understanding and sales potential.
• Review and provide marketplace input into new product development
• Monitor competitor activity and market trends to identify opportunities and mitigate risks.
• Collaborate with marketing teams to execute promotional campaigns and events within the territory.
• Prepare and deliver regular sales reports, forecasts, and market feedback to management including maintaining a CRM for your region.
• Manage the territory's budget effectively, including travel and promotional expenses.
• Attend trade shows, boxing industry events, and tournaments to network and promote Sting Sports.
• Develop recent initiatives to build our brand and explore recent opportunities.

SKILLS AND EXPERIENCE:
You will have proven track record in B2B sales ideally in Boxing/Fitness/Sports industry with direct experience in planning and managing a brand's sales strategy through effective sales management. As a fitness brand,



our industry moves quickly so you are adaptable and across industry trends and competitor activity.
• You have a minimum of 3 years experience in a B2B sales role ideally in Boxing/Fitness/Sports industry.
• Strong understanding of boxing and fitness markets is highly desirable.
• Excellent interpersonal and communication skills with the ability to build long-term relationships.
• Have a vision in mind and can communicate it! Set, adjust and execute on the right goals at the right time for SUCCESS!
• Results-driven mindset with a track record of meeting or exceeding sales targets.
• Ability to learn and demonstrate product features and benefits with customers and end users.
• Strong planning, time management, reporting and negotiation skills.
• Highly skilled at building sales relationships and product knowledge.
• Exceptional written and verbal communication skills.
• Ability to adapt quickly to change and work in a fast-paced environment and adhere to tight deadlines.

CAREER PATH:
Remuneration will combine a base salary, uncapped commission incentive and tools of the trade including laptop, company phone and fully maintained company car or a car allowance. You will work with a talented and supportive team in a winning focused culture. The role also provides international travel and learning opportunities with a great career path locally and internationally.

Include in your cover letter why you will be a great fit for STING and how you will be able to make an immediate impact with existing and current accounts. At STING we breathe boxing and combat sports and want to see the passion come through in your application.

📌 Sales Representative - Southern Region (Melbourne)
🏢 Sting Sports
📍 Melbourne