This is not a traditional marketing role. We are seeking an experienced professional who can combine marketing, business development, referral relationship management, reporting and strategic execution.
Business Development
Build referral relationships with accountants, financial planners, and other professionals
Coordinate networking events and seminars
Develop referral programs
Support lawyers with business development
Coach Lawyers on business development activity and help grow LinkedIn presence and thought leadership (articles, posts, webinars)
Marketing & Campaigns
Deliver the annual marketing strategy
Manage digital campaigns including Google Ads, LinkedIn & Website
Coordinate content, newsletters and thought leadership
Manage podcasts, webinars and education events
Reporting & Analytics
Implement source tracking
Produce monthly Director reports
Track conversion rates and ROI
Maintain dashboards and CRM data
Set up easy client feedback processes (e.g. short surveys/NPS) and use the results to improve service and marketing
Should be comfortable working with practice management/CRM systems and pulling helpful data for dashboards, attribution and conversion reporting
Content & Brand
Manage brand consistency
Coordinate SEO and website content
Support PR and media opportunities
Coordinate submissions for professional directories and awards (e.g. Doyles Guide, Best Lawyers, Client Choice Awards) and help promote nominations/listings
Candidate Requirements
Essential Qualifications
Bachelor’s degree in marketing, business, communications, Public Relations or related discipline
Minimum 5 years’ experience in marketing and/or business development, ideally in a professional services setting (law, accounting, financial advice)
Strong evidentiary relationship building capability
Experience producing business reports and KPIs
Experience with meeting KPI’s
Excellent written and verbal communication skills
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📌 Marketing & Business Development Manager Sutherland
🏢 seek.com.au
📍 Sutherland
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