We're looking for a high-level Performance Media & Creative Strategist to fully own a select group of client ad accounts across Meta and TikTok, while also driving the creative feedback loop that actually improves performance.
This is not a junior media buyer role.
This is a hybrid operator role for someone who understands that media buying and creative strategy are deeply connected.
You will be responsible for scaling spend, extracting insights from winning ads, and translating performance data into clear creative direction for our internal team.
About the Role
We'll manage a portfolio of SaaS and DTC clients, owning the full lifecycle of performance campaigns, from strategy to execution to reporting and creative insight.
The ideal candidate has managed at least $200,000+ in monthly ad spend and is comfortable being both analytical and strategically creative.
You should be confident:
Owning accounts end-to-end
Speaking directly with clients
Identifying why ads win or lose
Turning insights into new hooks, angles, and briefs
Key Responsibilities
Media Buying & Strategy
Own Meta (Facebook/Instagram) and TikTok ad accounts for a select group of clients
Manage budgets at scale ($200k+/month preferred experience)
Develop and execute full-funnel paid media strategies
Monitor performance daily and make data‐driven optimisations
Test new audiences, creatives, and campaign structures
Creative Insights & Feedback Loop
Analyse winning and losing creatives across accounts
Provide clear performance insights to the creative team
Suggest recent hooks, angles, and testing directions
Brief performance‐led creative concepts based on data
Help improve creative iteration velocity across accounts
Client Communication
Own reporting and performance updates




Join and lead monthly strategy calls with clients
Present insights in a clear, strategic, and professional way
Act as a trusted performance partner, not just an executor
Systems & Reporting
Help refine reporting systems and dashboards
Contribute to performance SOPs and internal processes
Work within our stack (Meta Ads Manager, GA4, Supermetrics, Asana, Slack)
Requirements
Proven experience managing $200,000+ monthly ad spend
Robust hands‐on experience with Meta Ads (required)
TikTok Ads experience (strongly preferred)
Google/YouTube experience is a bonus
Agency experience preferred
Solid understanding of direct response marketing and performance creative
Ability to analyse ad performance beyond surface metrics (CTR, CPA, hook rate, etc.)
Comfortable owning accounts without constant oversight
Strong communication skills and client‐facing confidence
Ideal Candidate Profile
You are:
Both analytical and creatively strategic
Obsessed with why ads work, not just how to launch them
Comfortable operating in a fast‐moving agency environment
Proactive with insights, not just reactive with reports
Able to bridge the gap between media buying and creative direction
Bonus if you:
Have worked with SaaS and DTC brands
Understand creative testing frameworks
Have helped build reporting systems or performance SOPs
About Us
We're Otherside.
We are a performance‐driven creative and media agency working across SaaS, fintech, and DTC brands globally.
Our focus is on building high‐performing creative systems, not just running ads.
This role is critical to strengthening our creative feedback loop, improving performance strategy, and taking ownership of the media buying function at a senior level.
#J-*****-Ljbffr

📌 Performance Media & Creative Strategist (Meta, Tiktok) — Hybrid Strategy + Mediabuying (New South Wales)
🏢 Otherside
📍 New South Wales