Frontline Recruitment Group – Melbourne VIC
Our client is a premium womenswear retailer seeking an experienced Area Boutique Leader to oversee a portfolio of stores across the region.
This is an exciting opportunity for an established retail leader who enjoys working across multiple locations, developing Store Managers and driving consistent commercial performance.
You'll play a key role in ensuring each boutique is operating to a high standard while supporting teams to achieve their sales and customer experience goals.
The Role
As Area Boutique Leader, you will be responsible for the overall performance of your allocated stores.
You'll work closely with Store Managers to identify opportunities, strengthen team capability and ensure each boutique reflects the brand's standards.
This is a hands-on role that will see you regularly visiting stores, working alongside Store Managers and teams, analysing performance and providing practical support where required.
Key responsibilities include:
Overseeing the performance of multiple womenswear boutiques
Supporting and coaching Store Managers to achieve results
Driving sales, KPIs and commercial performance across the area
Reviewing store performance and identifying areas for improvement
Developing strategies to maximise sales and customer engagement
Recruiting, onboarding and developing retail talent
Conducting regular store visits and performance reviews
Ensuring consistent customer service and brand standards




Supporting visual merchandising and store presentation
Monitoring staffing, rostering and labour requirements
Managing stock performance and identifying opportunities to improve sell-through
Supporting Store Managers through performance management and development
Communicating key business updates and priorities to store teams
Building strong relationships across the wider business
About You
We're looking for an experienced multi-site retail leader who is commercially focused, highly organised and confident managing multiple teams and personalities.
You'll be someone who can move between stores comfortably, understand what each team needs and provide explicit direction while allowing Store Managers to take ownership of their individual boutiques.
You'll ideally bring:
Previous Area Manager, Cluster Manager or multi-site leadership experience
Strong background within womenswear or fashion retail
Proven success managing multiple stores or locations
Strong understanding of retail KPIs and commercial performance
Experience coaching and developing Store Managers
Strong recruitment and people management capability
Excellent communication and stakeholder management skills
A strong understanding of customer experience and clienteling
Commercial confidence with the ability to analyse store performance
Excellent organisation and time management
A hands-on and supportive leadership style
A genuine passion for womenswear and premium reta
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📌 Area Boutique Leader - Women'S Fashion (Melbourne)
🏢 Frontline Recruitment Group
📍 Melbourne