Location:
South Melbourne, VIC
Work Arrangement:
Hybrid, work from home every Monday
Reporting To:
Operation Leader
Salary Range:
$90,000 - $120,000 per annum
About the Role
We are seeking an
In-App Campaign & Engagement Specialist
to plan, design, and optimise
in-app campaigns, bonuses, and promotional activities
. You will turn business goals into structured campaign logic, user flows, and PRDs, then use data to iterate on performance.
This role suits someone with strong
product thinking
and experience in
campaign planning, CRM/lifecycle, or growth
on consumer mobile products - not traditional offline or brand-only marketing.
Key Responsibilities
Plan in-app campaign calendars aligned to retention, conversion, reactivation, and ARPU goals
Design campaign concepts: eligibility rules, reward mechanics, user flows, edge cases, and page/interaction logic
Write clear PRDs and campaign briefs (Axure/Figma wireframes a plus) for product and engineering delivery
Work cross-functionally from concept -> launch -> post-launch optimisation
Analyse campaign performance (cohorts, funnel, ROI, uplift) and recommend refinements
Identify current opportunities from user behaviour, segmentation,



and market insights
Support A/B tests and structured experimentation where applicable
Collaborate with Product Operations and Analytics on measurement and learnings
Requirements
Bachelor's degree or equivalent experience
5+ years in product planning, in-app campaign/growth, CRM/lifecycle, or related roles on internet or mobile consumer products (3+ years for exceptional candidates)
Strong logical thinking and structured problem solving
Proficiency in Axure (or similar) and PRD writing
Data informed decision making; comfortable reviewing dashboards and test results
Excellent communication and stakeholder management
Full Australian work rights
Can Speak and Write Mandarin is a must
Experience in Online Betting Industry.
Prior people management experience (optional)
Nice to Have
Experience with bonus/promo mechanics, leaderboards, missions, or gamified engagement
Background in gaming, sports, fintech, or subscription/consumer apps
Hands-on SQL or campaign analytics tools
Familiarity with user segmentation, churn win-back, or VIP/high-value user programs
#J-*****-Ljbffr

📌 In-App Campaign & Engagement Specialist (Victoria)
🏢 Aututech
📍 Victoria