Sr Product Marketing Manager II - AI GTM Strategy, APJ at Smartsheet.
About the role
At Smartsheet, we are on a mission to enhance productivity through the integration of AI agents into our platform, streamlining manual tasks and boosting organizational intelligence. This position is pivotal in tailoring our global AI product messaging to meet the specific needs and competitive environments of the Asia-Pacific region. The successful candidate will play a crucial role in ensuring that our AI offerings resonate with local enterprises and align with their unique requirements.
Key facts
Location: Sydney, AU (Remote eligible within APJ)
Engagement: Full-time
Team: AI GTM Strategy
What you'll do
Customize global AI messaging to suit various sub-regions, including Australia and New Zealand (ANZ), Japan, Southeast Asia, and India, ensuring relevance and impact.
Develop comprehensive regional positioning guides that consider local data residency laws, integration ecosystems, and distinct purchasing behaviors.
Act as the main resource for enabling APJ field teams by creating training materials, including presentation decks, demo scripts, and prompt cookbooks that facilitate understanding and engagement.
Oversee the APJ AI content portfolio, which includes discovery slides and competitive battle cards, ensuring they are up-to-date and effective.
Collaborate with the Sales Enablement team to provide training sessions, certifications, and support for deal negotiations, enhancing the team's readiness and effectiveness.
Assist in formulating the go-to-market strategy for the Model Context Protocol (MCP) platform and agentic workflows, ensuring alignment with broader business objectives.




Work closely with the Customer Success team to design AI readiness assessments and frameworks that promote the adoption of AI solutions among clients.
Create impactful regional case studies and proof points derived from local enterprise customers to showcase the effectiveness of our AI offerings.
Keep a close eye on competitor AI strategies and provide insights and briefings to APJ leadership to inform strategic decisions.
Engage in regional demand generation activities, represent the company at events, and contribute to thought leadership content that positions Smartsheet as a leader in AI-driven productivity solutions.
Requirements
A minimum of 8 years of experience in B2B SaaS product marketing, solutions marketing, or go-to-market strategy, with a strong emphasis on AI and automation.
Proven experience in supporting or working within the APJ markets, demonstrating an understanding of regional nuances.
A Bachelor's degree or equivalent qualified experience that equips you with the necessary skills for this role.
The ability to simplify complex AI and automation concepts for technical buyers and solution engineers, ensuring clarity and comprehension.
Familiarity with APJ enterprise sales cycles, partner ecosystems, and the cultural dynamics that influence buying decisions in the region.




A track record of crafting clear and compelling value propositions tailored to diverse markets, showcasing your ability to connect with various audiences.
Experience in managing competitive intelligence and developing battle cards that provide strategic insights for sales teams.
Nice to have
Experience with sales enablement platforms such as Highspot, enhancing your ability to support sales teams effectively.
Familiarity with sales intelligence tools like Gong, which can aid in understanding customer interactions and improving strategies.
Previous involvement in AI and automation product marketing, providing a solid foundation for this role.
Knowledge of enterprise go-to-market strategies that can drive success in a competitive landscape.
Skills in conducting regional market analysis to identify opportunities and inform strategic decisions.
Skills & tools
Proficiency in sales enablement platforms (e.g., Highspot)
Familiarity with sales intelligence tools (e.g., Gong)
Expertise in AI and automation product marketing
Strong understanding of enterprise go-to-market strategy
Ability to conduct regional market analysis
This role reports directly to the VP of AI GTM Strategy and necessitates collaboration across various functions, including Sales, Customer Success, and partner teams. Given the geographical diversity of the APJ region, the ability to work across multiple time zones is essential for success in this position. The dynamic nature of this role requires a proactive approach and the ability to adapt to changing market conditions and organizational needs.
#J-*****-Ljbffr

📌 Sr Product Marketing Manager Ii — Ai Gtm Strategy, Apj (New South Wales)
🏢 Smartsheet
📍 New South Wales