Business Development Manager Retail | Philips Digital Door Locks & Safes
Smart security has crossed over. Digital door locks are being specified into new builds, retrofitted across strata and rentals, and pulled onto retail shelves as buyers trade keys for keypads, fingerprints and app control. Safes are following the same curve as homes and small businesses look to protect what matters. Philips is a brand people already trust, and the B2B channel around the locks and safes range is waiting to be built.
Walk the security aisle of any hardware store and you can watch the category changing, keys giving way to keypads, fingerprints and app control. Philips is a name shoppers already trust. Someone has to get it into the right stores, ranged on the right shelves and actually selling. This is a channel-building role: the independent retail and hardware channel is yours to open, range and grow, and you'll report straight to the General Manager.
About DDL Group
DDL Group (DDL Solutions Pty Ltd) is the Australian distributor of Philips digital door locks and smart safes, alongside other leading brands we bring on for distribution. We run a focused, three-band sales structure — National Directors, Regional BDMs, and Territory Retail Reps — so every account has one transparent owner and the right relationship sits at the right level. This is one of the cornerstone regional roles in that structure.
The channel you'll build
Independent & regional retail and hardware accounts: the stock-and-sell relationships and shelf presence across the territory.
New store activation and ranging: open the store, set the range, secure the facings, then keep them growing.
Regional hardware groups, buying groups and independents (outside the national banners).
In-store execution standards: sell-through, forward share,



promotions and demo events, working alongside the Territory Retail Reps.
Market intelligence back to the Directors: what's moving, what's not, competitor activity and price.
National banners (Bunnings, Harvey Norman, Bing Lee) and national pricing, ranging and trading terms are Director-owned; the commercial trade, builder and installer channels sit with our Commercial BDM, so you get a clean, protected retail patch to build.
What we're looking for
A retail channel operator with a real record in retail, hardware, FMCG or consumer-durables sales, you know how ranging, facings and sell-through actually work.
Part hunter, part builder: you open new stores, and you grow the ones you have, order frequency and basket size both climbing.
A feel for merchandising and category; you can walk an aisle and see where the product should sit and why.
Credible with retail buyers and store owners; happy to run in-store demos, promotions and staff training.
A current full driver's licence and a roadworthy vehicle; you're on retail floors and at buyer meetings most of the week.
Being honest about fit
This role suits a particular kind of seller, and it's only fair to be upfront so you can decide whether it's the right move for you:
It's a hunter role first; you're opening and ranging new stores, not just servicing an existing book.
Some cycles are long.



Getting into a retail range or onto a buying-group catalogue takes months, not one call.
It's measured on ranging wins, active accounts and sell-through, not shelf visits alone. Conversion is the scoreboard.
It lives in the field: retail floors, buyer meetings, demos and promotions.
None of that is a warning. It's a filter, for your benefit as much as ours.
What's in it for you
A brand that opens doors.
Philips is recognised and trusted; you're opening a new channel for a name buyers already respect.
Genuine ownership.
You own the channel strategy, the territory plan and the execution, not a slice of someone else's patch.
Real money, uncapped.
Base $90,000 per annum, plus 12% superannuation (above the statutory guarantee), plus a $12,500 per annum car allowance. Tiered, uncapped commission OTE up to $160,000 in a year for a high performer.
Direct line to leadership.
You report to the General Manager; short decision cycles; decisions made in the room, not in a committee.
Backed, not abandoned.
Marketing, operations and installation support sit behind you. You sell; the business delivers.
Territory focus: deep, not broad.
Build your market properly in year one. Expansion follows success.
How to apply
Apply through Seek with your CV and a short note on a territory or channel you've built from a low base — we read them. Questions welcome ahead of applying.
DDL Group is an equal-opportunity employer. We welcome applicants of all backgrounds and are committed to a fair, inclusive hiring process.
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📌 Business Development Manager Retail | Philips Digital Door Locks & Safes (Melbourne)
🏢 Ignite Purpose
📍 Melbourne