08 Aug
|
Marketing Eye | ATLANTA | MELBOURNE | SYDNEY
|
Melbourne
08 Aug
Marketing Eye | ATLANTA | MELBOURNE | SYDNEY
Melbourne
Marketing Eye is seeking an experienced Account-Based Marketing Manager to lead the marketing function across a portfolio of more than 10 client accounts.
This is a hands-on role for a highly organised marketer who can manage competing priorities, maintain strong client relationships and coordinate multiple campaigns, projects and specialist resources at the same time.
You will use the Robotic Marketer AI marketing operations platform to support strategy, planning, performance analysis, campaign management and reporting. However, this role is not about passing responsibility to AI. We expect every team member to contribute their own commercial thinking, marketing experience, creativity and judgment.
AI helps our team work more efficiently. Your personal capability is what creates additional value for the client.
About the role
You will take responsibility for the day-to-day marketing function across more than 10 client accounts, working with businesses in industries including:
Marketing and professional services
Each client will have different priorities, audiences, campaigns and commercial objectives. You will need to understand each business, keep work moving and ensure clients receive proactive, commercially relevant marketing support.
You will work closely with an established in-house team that includes junior marketers, graphic designers, web developers, SEO specialists and digital advertising professionals.
Your role is to bring these resources together, provide clear direction and ensure every client account is managed with consistency, accuracy and care.
Key responsibilities
Client account management
Manage a portfolio of more than 10 client accounts
Build strong relationships with clients and become a trusted marketing contact
Understand each client's business model, customers, competitors and growth priorities
Lead regular client meetings and provide clear updates on activity, performance and next steps
Manage expectations, approvals, timelines and deliverables
Identify opportunities to improve the client's marketing before being asked
Ensure clients receive responsive and professional service
Marketing strategy and planning
Use Robotic Marketer to develop, review and manage marketing strategies
Translate strategy into practical campaigns, projects and monthly priorities
Build marketing calendars, campaign plans and account roadmaps
Ensure marketing activity remains aligned with commercial objectives
Contribute your own marketing knowledge, ideas and recommendations to strengthen AI-generated insights
Identify gaps, risks and opportunities across each client account
Campaign and project management
Manage multiple marketing campaigns and projects at the same time
Create clear briefs for internal specialists and junior team members
Set realistic internal deadlines well ahead of client delivery dates
Assign expected time allocations to tasks and monitor progress
Coordinate content, design, websites, SEO, paid advertising, email marketing and lead generation activity
Review work before it is presented to the client
Ensure projects are completed accurately, on time and within the allocated scope
Escalate risks early and take responsibility for resolving delivery issues
Work collaboratively with junior marketers and provide clear guidance
Brief graphic designers, developers, SEO specialists and digital advertising professionals
Encourage accountability while providing the direction required for people to perform well
Performance and reporting
Review campaign and marketing performance through Robotic Marketer and relevant platforms
Interpret data and turn it into clear recommendations
Monitor lead generation, website performance, SEO, advertising, content and campaign outcomes
Prepare client reports that explain what happened, why it matters and what should happen next
Identify underperforming activity and coordinate the required improvements
Ensure decisions are based on commercial priorities, data and informed marketing judgment
What we are looking for
You will need to be an experienced marketer who is comfortable taking responsibility for both client relationships and marketing delivery.
Experience managing multiple marketing or agency client accounts
Strong account management and client communication capabilities
Broad marketing knowledge across strategy, campaigns, content, digital, websites, SEO, lead generation and advertising
Exceptional organisation and project management skills
The ability to juggle more than 10 client accounts without losing attention to detail
Experience briefing and coordinating multidisciplinary teams
The confidence to lead client meetings and present recommendations
Strong commercial judgment and the ability to understand how marketing supports business growth
The ability to interpret marketing data and identify practical next steps
A proactive approach to problem solving
A strong sense of personal accountability
The ability to work calmly and effectively in a fast-moving environment
A collaborative attitude and genuine commitment to being part of a team
Agency experience will be highly regarded.
Experience using AI marketing platforms, automation tools, CRM systems or marketing technology will also be viewed favourably. Training in Robotic Marketer will be provided.
This role will suit someone who
Enjoys working across different businesses and industries
Can move between strategic thinking and practical execution
Keeps detailed records and rarely needs to be reminded about deadlines
Communicates early when something is at risk
Takes pride in improving the quality of work before it reaches the client
Knows how to prioritise when several clients need attention at once
Enjoys helping junior team members improve
Uses AI intelligently but does not allow it to replace experience, creativity or critical thinking
Wants to work with a capable, ambitious and high-performing team
About Marketing Eye
Marketing Eye is an international marketing consultancy with an established team in Melbourne.
We provide outsourced marketing, marketing strategy, digital campaigns, brand development, content, websites, SEO, advertising and lead generation support to businesses across multiple industries.
Our team operates from South Yarra and includes marketing strategists, account managers, designers, developers, content specialists, SEO professionals and digital advertising specialists.
We also work with Robotic Marketer, an AI marketing operations platform that helps our team manage marketing strategy, campaign planning, performance and execution more effectively.
We believe AI should improve the quality and efficiency of marketing work. We also believe experienced marketers must bring their own thinking, ideas, judgment and commercial understanding to every client engagement.
You will work with an experienced in-house team rather than outsourcing every specialist requirement.
You will have access to marketing technology that supports better planning, visibility and decision-making while still being encouraged to contribute your own ideas and expertise.
This is an opportunity to take ownership of meaningful client accounts, work across wide-ranging industries and build your capabilities in a high-performance agency environment.
Location
This position is based in our South Yarra office in Melbourne.
Candidates must be able to work collaboratively with the team from the office and be available for client and internal meetings during standard business hours.
#J-*****-Ljbffr
📌 Marketing Account Manager (Melbourne)
🏢 Marketing Eye | ATLANTA | MELBOURNE | SYDNEY
📍 Melbourne