KIVARI is a Sydney-based fashion brand founded in ****, known for the ultimate trifecta of style, strength and confidence.
All of our products are designed by our talented team in Australia, crafted with sustainability in mind and materials sourced from across the world.
Our timeless designs are inspired by a passion for travel and a deep connection to the ocean.
Community is at the heart of everything we do.
We're committed to quality in all we create, and to fostering a warm environment where creativity can truly thrive.
About the Role
The Digital Marketing Manager is responsible for driving brand awareness, customer acquisition, and retention across all digital channels.
This role leads the strategic planning and execution of digital campaigns, ensuring activity is data‐led, commercially effective, and creatively considered.
Working across paid, owned, and earned platforms, the role delivers measurable growth while maintaining a consistent, elevated KIVARI brand presence.
Reporting into the Head of Digital, this role collaborates closely with Marketing, Planning, Creative, Customer Experience and Operations to deliver aligned and high‐impact digital execution.
Responsibilities
Lead and execute the end‐to‐end digital marketing strategy across AU and international markets
Drive integrated digital campaigns across paid, owned, and earned channels
Drive performance marketing strategy across Meta, Google, Pinterest and emerging platforms, partnering closely with paid media specialist and agencies
Lead CRM, retention, and lifecycle marketing across email and SMS, including segmentation, automation, and testing
Brief and collaborate with Creative, Design,



and Social teams to deliver high‐performing digital assets
Own digital reporting and analytics, translating performance data into actionable insights
Collaborate cross‐functionally to ensure digital activity aligns with brand, trade, and commercial priorities
Qualifications
4+ years' experience in a Digital Marketing Manager or similar role
Solid experience across performance marketing, CRM, and ecommerce (fashion, beauty or retail preferred)
Proven ability to manage budgets, KPIs, and commercial outcomes
Highly analytical with strong reporting and optimisation capability
Strategic thinker with a creative mindset
Experience working with agencies is desirable but not essential
Relevant qualifications in Digital Marketing or a related field highly regarded
What We Offer
A creative, collaborative workplace: Join a team that values innovation and teamwork, where your contributions will help shape the future of our brand.
Opportunities: As we continue to evolve as a business, we are committed to helping you develop your skills and progress in your career.
Work‐life balance: Regular hours working from our Freshwater office, close to the beach.
Sustainability commitment: Play a role in shaping designs that reflect our commitment to sustainability, creating a positive impact on both our community and the workplace.
Competitive salary and benefits package including a generous clothing allowance.
This role is working in the Head Office in Freshwater, Sydney NSW.
KIVARI is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
All applications will be treated with the strictest confidence.
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📌 Digital Marketing Manager (New South Wales)
🏢 KIVARI
📍 New South Wales