TheOutbound Business Development Representative (BDR)is responsible forgenerating newpipelineby proactively engaging target accounts through strategic outbound prospecting.
The role focuses onidentifying and engaging high-value prospectsacross priority industries and accounts, using personalised outreach to create new opportunities for the sales team.
Working closely with Sales, Marketing(particularly ABM &Field; MarketingManager), the Outbound BDR executesaccount-based outreach strategiesaligned to priority target accounts and vertical markets.
This role plays a critical part in supporting the company'snew logo acquisition and market expansion strategywithin a defined territory(e.g.specific industries and line size businesses inNew Zealand).
Key Responsibilities:
Outbound Prospecting
Generatenew salesopportunities through proactive outreach including:
Cold calling
Personalizedemail outreach
LinkedIn prospecting
Social engagement
Identifyand engage key decision-makers within target accounts.
Build,nurtureandmaintaina solid pipeline of qualified prospects.
Account-Based Outreach
Execute structuredaccount-based prospecting programsaligned with target account lists.
Collaborate withABM & FieldMarketingManagerand Sales to prioritise accounts based on:
Industry focus
Ideal Customer Profile
Market expansion opportunities
Intent signalsindicatingbuying readiness or engagement
Develop personalised outreach strategies tailored to each target account.
Meeting Generation
Secure qualified meetings between prospects and the sales team.
Ensure meetings are well-qualified and aligned withagreedICP.




Prepare Account Executives with relevantcontexton each opportunity.
Market & Account Intelligence
Research accounts toidentifypotential business needs, challenges, and opportunities.
Stay informed about industry trends and regulatory developments affecting workplace safety and compliance.
Use insights to improveprospectconversations and outreach messaging.
Collaboration withABM &Field; Programs
Partner with Marketing on:
ABM campaigns
Event follow-up
Webinarengagement
Engage target accounts around marketing initiatives to drive meetinggeneration.
Leverage marketing insights and intent signals to prioritise outreach.
Performance & Reporting
Maintainaccurateprospect and activity records withinSalesforce and sales engagement platforms.
Track performance across key metrics including:
Activity levels
Meetings booked
Opportunities generated
Pipeline value created
Continuously test andoptimiseoutreach approaches.
Success in This Role Looks Like
Consistent generation ofnew opportunities from target accounts,measured throughaccount penetration and conversion.
Strong pipeline contribution through outbound prospecting, with consistent achievement ofmonthlymeeting and opportunity targets.
Effective collaboration with Marketing on ABM and field initiatives,



with strongfeedback loop tomaximisecampaign impact.
High-qualityactivity output that drives meetings andqualified opportunities.Meet benchmark of activity > Opportunity of 3% (Activity>MB10%, MB>Opp30%).
Skills & Experience
1–3years experienceinsales development, business development, or outbound prospecting.
Proven ability to generate meetings through proactive outreach.
Experience inB2B SaaS or technologyenvironments preferred, preferablyselling or prospecting intomid-market or enterprise organisations.
Strong communicationand storytelling skills.
Ability to conduct research andpersonaliseoutreach, andconfidently engage prospects at multiple levels within an organisation.
Highly resilient and self-motivated with a results-driven mindset.
Experience withSalesforce, HubSpot, or similar CRM systems, as well as Sales Engagement toolssuch as Outreach,Salesloft.
Access to a confidential and free EAP Service (Employee Assistance Program)
Birthday Bonus Day – A day of paid leave for your birthday!
Tuition Reimbursement – We are constantly looking to foster development and growth which is why we support eligible employees with education expenses.
Volunteer Leave – We believe in giving back and supporting activities that serve the community which is why our employee's are entitled to 16 hours of volunteer leave per year to support causes that align with our mission 'Connection Workplace Safety, Compliance and Employee Development'
Free Skin Checks & Flu Vaccines
A collaborative and supportive team-based environment
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📌 Business Development Representative (Outbound) (Port Macquarie)
🏢 HSI
📍 Port Macquarie