Product Launch Strategist:Help Everyday Australians Turn a Product Idea Into a Real Business
Location: RemoteType: Full TimeReports to: Phase 1 Lead
Read This First
Most product roles are research seats dressed up as strategy seats.
You pull some data, you write a report, someone else decides if the idea flies.
This is the opposite.
This is a seat where you own the call.
Where the question isn't "can you research a product" it's "can you look at an idea and know whether it becomes a business or a costly mistake, and can you teach founders to make that call themselves."
If you've spent years building that instinct and you're tired of it being treated like a nice to have, keep reading.
This role was built for you.
The Offer
Here's what's actually on the table:
A judgement seat, not a task list.You own the validation call across a portfolio of new founders.
Market analysis, demand, competitor gaps, margins, USPs, brand direction.
You set the thinking that decides whether a product is worth thousands of dollars and months of a founder's life.
Others execute against your read.
Direct line of sight from your thinking to real outcomes.Every validation you run, every gap you spot, every USP you shape shows up in whether a founder launches something that sells or sinks.
No abstract strategy decks.
Leverage through people.You won't validate one product at a time.
You'll teach founders to think about product and market the way you do, so one good framework in your head becomes hundreds of founders making sharper decisions.
That's the multiplier this seat offers that no agency or single brand role can.
A path that actually goes somewhere.As the portfolio scales, this seat grows with it, into leading the product and validation function across the whole incubator.
The ceiling is your appetite.
Impact you can hear.The founders you guide are real people building their first real thing.
When your validation work saves someone from a dead product and points them at a winner, that founder holds their first stock in their hands, makes their first sale, quits the job they hate.
You'll be on the calls.
You'll hear it directly.
The Context
eCom Capital is building the world's leading eCommerce incubator.
We teach everyday Australians how to launch, grow and scale real online brands.
Around 50 staff, hundreds of active founder clients, all on Shopify, all spending on Meta, Google and TikTok.
Every day, founders come to us with hundreds of product ideas.




Your job is to help them make better business decisions and set the foundations properly, validating an opportunity before they invest thousands into bringing it to life.
That validation is the difference between a founder who launches with confidence and one who burns their savings on a product that was never going to work.
That's the problem you're being hired to solve at scale.
The Work
This role runs on three layers.
1. Own the validation engine
Run weekly strategy sessions with founders through Phase 1 of our program
Help founders brainstorm, validate and refine commercially viable product ideas
Analyse market demand, competition, trends and opportunities using a range of research tools
Review competitors to find gaps for differentiation and stronger positioning
Teach founders to analyse costs, margins and profitability so products meet commercial benchmarks
2. Take founders from idea to launch ready
Help founders develop compelling USPs based on genuine market gaps
Guide supplier communication, quotation comparisons, selection and early manufacturing decisions
Help founders shape clear brand concepts, positioning and direction before product development
Hold founders accountable to execution while challenging assumptions and preventing costly mistakes
3. Make everyone around you sharper
Work alongside media buyers, CRO specialists, designers and developers, feeding product insight across the team
Identify ways to improve our internal systems, frameworks and client experience as we grow
Raise the standard of product thinking until it holds without you enforcing it
What "Great" Looks Like
Outstanding Launch Strategists don't simply answer questions.
They teach founders how to think.
They know when to challenge an idea and when to back one.
They ask better questions than everyone else, they simplify complicated decisions, and they leave founders feeling confident, not because they handed over the answer, but because they taught the founder how to find it themselves.
The Evidence We're Looking For
This seat requires proof, not potential.
When you apply, we want to see:




Products you've launched.
Physical products taken from concept through sourcing to market.
Names, categories, what happened.
Businesses you've built or run.
Real eCommerce experience, ideally your own store, so you coach from lived experience, not theory.
Commercial instinct you can articulate.
You think in numbers, margins and opportunity, and you can explain why an idea is viable or a trap.
Sourcing and negotiation you've done.
Supplier communication, quotes, negotiations, early manufacturing decisions.
People you've levelled up.
Founders, business owners or teams you've coached, mentored or consulted, and how you did it.
Who This Is Not For
Read this honestly.
It'll save us both time.
This is not for you if:
You want a checklist handed to you.
You've read about eCommerce but never built or run one.
Founders will feel the difference in minutes.
You need three approval rounds to make a decision.
We move in days.
You'd rather be right than find the truth.
We test, the market decides, egos stay at the door.
"Good enough" is a phrase you're comfortable with.
Our team holds wildly high standards and pushes each other daily.
If that sounds exhausting rather than energising, this will be a miserable place for you.
You want to hide behind a screen.
Founders will ask you hard questions live, on calls, weekly.
If that makes you sweat for the wrong reasons, don't apply.
No hard feelings either way.
But there's no middle ground in this seat, you'll either love it or you'll hate it, and we'd rather you know before you apply.
Our Values
Default to Drive: Relentless over reasonable.Be the Source: Solve from first principles, create with intent.Build in Public, Deliver in Silence: Radical truth, quiet precision.Hold the Line: Right beats easy.
Always.Give a F*ck: Details, clients, outcomes.
We care more.
What's Next
If you've launched real products and built real businesses, and you're ready to do it across a portfolio of founders instead of one idea at a time, apply now with your CV and cover letter.
For fast track consideration, send a short video covering:
The launch.
Walk us through a product you took from idea to market, how you validated it, and what happened.
Numbers welcome.
The enablement.
Tell us about someone you made better, a founder, a team, a business owner, and how you did it.
The fit.
Why this mission, why this seat, why now.

📌 Ecommerce Product Launch Specialist (Gold Coast)
🏢 Ecom Capital
📍 Gold Coast