Full time | Remote / Work From Home
National Sales Leadership
Lead the next stage of a rapidly growing national sales operation
STAG Electrical is a fast-growing national solar, battery and electrical business operating across Australia.
As the business continues to scale, we are creating a dedicated Head of Sales position to take full ownership of our national sales function.
This is not a role for someone who simply wants to manage reports, run meetings and review numbers.
We are looking for a commercially strong sales leader who can build the team, improve performance, create accountability and own the sales result.
You will lead a remote national sales team consisting of Sales Consultants and Appointment Setters, with Team Leader positions introduced underneath you as the department grows.
The Role
Reporting directly to the Managing Director, you will have end-to-end accountability for the sales function.
You will be responsible for:

- Leading and developing our national Sales Consultants and Appointment Setters

- Owning sales targets, forecasting and pipeline performance

- Running structured sales meetings, coaching and one-on-ones

- Reviewing calls and improving sales capability

- Driving conversion rates and sales productivity

- Managing individual and team performance against clear KPIs

- Recruiting, onboarding and developing new salespeople

- Building future Sales Team Leaders as the team expands

- Improving CRM discipline and pipeline management

- Ensuring accurate customer information and sales handovers

- Identifying performance issues early and taking action

- Working closely with our Growth Marketing Lead on lead quality, volume and acquisition strategy





- Providing clear sales reporting and forecasts to the Managing Director

- Continually improving the sales process as STAG expands nationally

What We’re Looking For
You will ideally have:

- Proven experience leading a high-performing sales team

- Strong experience managing salespeople against targets and KPIs

- Demonstrated ability to coach and improve individual performance

- Experience with forecasting, pipeline management and conversion analysis

- Strong recruitment and performance-management capability

- A commercial mindset — you understand that revenue without margin, quality or process is not success

- Confidence working with CRM systems and sales data

- Experience managing a remote or geographically dispersed sales team

- The ability to create structure without creating unnecessary bureaucracy

- Strong communication and accountability skills

Experience in solar, energy, electrical, construction or another high-volume consultative sales environment would be highly regarded, but strong sales leadership experience is more important than industry experience.
The Team
Initially, you will directly lead:

- National Sales Consultants

- Appointment Setters

As the sales department expands, Sales Team Leaders will sit beneath the Head of Sales, allowing the role to increasingly focus on strategy, forecasting, recruitment, leadership development and overall sales performance.
Remuneration




We want the remuneration structure to reward genuine business performance.
Indicative package:

- $150,000–$170,000 base + super

- Significant performance-based bonus

- OTE approximately $210,000–$250,000+

- Further upside as the sales function and team scale

The variable component will be linked primarily to team performance rather than personal selling.
This is a leadership role. We want the Head of Sales focused on making the entire team perform, not protecting their own individual commission.
Why STAG?
STAG has grown from a regional electrical business into a national solar and battery operation.
The next stage requires stronger leadership infrastructure around that growth.
You will be joining at a point where the foundations already exist — established lead generation, CRM systems, appointment setting and a national sales team — but there is significant opportunity to improve the way the sales function operates and scales.
This is an opportunity to build the sales organisation, not simply inherit a finished one.
You will work directly with the Managing Director and Growth Marketing Lead and have genuine influence over how the department develops.
To Apply
Please submit your CV together with a short cover letter addressing:
1. The largest sales team you have directly led.
2. The sales targets or revenue you were responsible for.
3. An example of how you materially improved the performance of an underperforming sales team.
4. How you balance sales growth with process discipline, customer experience and profitability.
Generic applications without a cover letter addressing the above are unlikely to progress.

📌 National Sales Manager (Sydney)
🏢 Stag Electrical Solar & Refrigeration
📍 Sydney