Farmers Pick is on a mission to fix a broken food system - one box at a time. Founded in 2020, we rescue fresh, 'imperfect' produce that supermarkets reject due to cosmetic quirks, and deliver it straight to customers' doors at up to 30% below supermarket prices. We've since grown to include grass-fed meat, responsibly-caught seafood, and clean-ingredient pantry staples, all sourced through direct relationships with Australian growers and producers who are paid fairly for their work. To date we have served over 180,000 households across Australia, have rescued more than 10 million kilograms of produce, returned over $30 million to farmers, and donated 268,000kg of surplus food to OzHarvest - all while supporting 100+ Australian farms. Join us in building a food system that's better for families, farmers, and the planet.

About the role

Farmers Pick is looking for a hands-on Growth Marketing Manager to own full-funnel acquisition and retention across paid, organic, and lifecycle channels. You'll run day-to-day performance across a mix of in-house execution and agency partnerships, manage a Lifecycle Marketing Lead and UI designer, and work closely with Product and Tech on our CRO roadmap. You'll have real license to rebuild how growth operates as we scale our next phase. This is a build-and-operate role for someone from an agency or startup background who's comfortable owning outcomes in a leaner, faster-moving setting.

What you'll own

- Paid search and paid social strategy and performance, working closely with our paid performance agency on planning, budget pacing, and creative testing
- SEO strategy and execution in partnership with our SEO agency, from technical health to content and link programs
- Conversion rate optimisation,



partnering hand-in-hand with Product and Tech teams to shape and prioritise the CRO roadmap and translate testing results into commercial impact
- Performance affiliate channel, from partner recruitment through commission structuring and performance tracking
- Lifecycle marketing via email, managing a Lifecycle Marketing Lead who owns day-to-day execution, while you retain accountability for strategy and performance across acquisition nurture, subscription retention, win-back, and churn reduction
- Budget and forecast management across channels, including monthly reporting to the CMO on CAC and LTV, and channel mix against target
- Agency management, holding both external partners accountable to briefs, timelines, and performance benchmarks

What you'll bring

- 4-6 years in growth or performance marketing, ideally with agency-side experience or in a startup/scale-up environment
- Direct experience running paid search and paid social, either hands-on or via agency management
- Working knowledge of CRO and comfort partnering with Product/Tech, even without direct authority over that roadmap
- Comfort owning a budget and forecast, and explaining performance in commercial terms (CAC, LTV, payback, contribution margin)
- Experience with performance affiliate programs
- Comfort managing a direct report, even if early in a people-management career
- A bias for getting hands-on rather than delegating everything - this role sits close to the work, not just above it
- Subscription/DTC e-commerce experience is a strong plus given Farmers Pick's box model

What's on offer

- Genuine scope to design the growth function's processes, tooling, and reporting from a relatively blank slate
- Direct exposure to commercial decision-making in a scaling, mission-driven business
- A small, fast-moving team where impact is visible and ownership is real

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📌 Growth Marketing Manager (Melbourne)
🏢 Farmers Pick
📍 Melbourne