Key Responsibilities

Rapidly concept, film, and edit engaging short-form video content (TikTok & Instagram Reels) at pace while maintaining brand aesthetics. Build, schedule, and maintain a high-volume organic multi-platform content calendar for consistent community engagement. Act as the main digital contact for our network of influencers, delivering explicit briefs and campaign assets. Analyse platform metrics to proactively optimise content performance, reach, and audience growth. Develop scalable video templates, manage commercial content schedules, and deliver post-campaign reports for sponsors. Design eye-catching digital assets in Canva at speed and manage website content updates focused on user conversion. Support the Digital Marketing Manager with operational backup for Meta/Google Ads and oversee the secure, compliant management of the patient stories database.

Who are you?

5+ years of digital marketing or content strategy experience, with a track record of managing complex projects or people. Tertiary qualification in Communications, Marketing, or a related creative field. High level video editing and design expertise using Adobe Creative Suite (Premiere Pro, Photoshop, InDesign) and Canva. Proficient with CMS platforms (WordPress), CRM systems (HubSpot), SEO best practices, and GA4 analytics. Practical experience managing and troubleshooting Meta Ads Manager, TikTok ads, and Google Ads campaigns. Strong eye for visual design combined with a proactive, forward thinking approach to continuous account growth. Calm, fast moving, and highly organised, with the ability to manage competing deadlines during peak campaign lead ups.

What's the role? Are you a high-output content creator who lives and breathes social trends? The Good Friday Appeal is looking for a Social Media & Content Specialist to completely own the creative execution, scheduling, and strategic growth of our organic digital channels across both the Good Friday Appeal and Run for the Kids. If you know how to turn platform analytics into viral short-form video moments, thrive in a fast-paced environment,



and want your work to directly support The Royal Children's Hospital, this is the role for you!

Please note: This role requires full operational availability on Good Friday, across the 14 week GFA campaign lead-up window (February to April), and occasional weekend coverage for live community events.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia's most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians. News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Benefits

- Exclusively ours - Access to publications and products from across the News Corp family
- Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and perks
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Financial wellbeing - Support on making the most of your money
- Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
- Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives




- Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

The Good Friday Appeal is an iconic not-for-profit charity established to raise funds for The Royal Children’s Hospital. Since 1931, the Appeal has raised $492 million to fund research, equipment, training and patient centred care programs at the hospital. The Good Friday Appeal is supported by a small team who works closely with our generous partners, supporters, collection groups and volunteers who come together in the spirit of raising funds for the hospital.

Category: State & Community Mastheads

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, NewsCorpAustralia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms. Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia.

Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity.

Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process.

If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here.

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📌 Social Media and Content Specialist Good Friday Appeal (Melbourne)
🏢 Storyful
📍 Melbourne