We’re currently seeking a Brisbane-based Social Media Content Strategist to join GRAYA™ and help grow our presence across Instagram, TikTok, LinkedIn, YouTube, Facebook, and emerging social channels.

This role is suited to a creative, commercially minded social media specialist with strong content instincts, a deep understanding of social growth, and experience across property, construction, architecture, interiors, luxury, lifestyle, or premium brand environments.

At GRAYA™, we are known for design-led development, strong visual storytelling, and creating some of Queensland’s most recognisable luxury projects. As Social Media Content Strategist, you will help shape how our brand shows up online, how our projects are shared, and how we continue to grow an engaged audience across key social channels.

This is a growth-focused role for someone who understands content, community, reach, analytics, short-form video, platform behaviour, creator-style storytelling, and how to turn attention into brand value.

Where you’ll make an impact

At GRAYA™, social media is one of our most key brand channels. It shapes how people discover our projects, follow our progress, understand our standard, and connect with the business.

As Social Media Content Strategist, you will be responsible for developing and executing content strategies that grow GRAYA™’s social media presence, increase engagement, support project launches, showcase construction progress, highlight design details, and build stronger connection with our audience.

You will work closely with our marketing, design, development, construction, sales, and leadership teams to identify content opportunities and turn them into high-performing social media assets.

This role is ideal for someone who is part strategist, part creator, part analyst, and part growth hacker.

What you’ll do

Social media strategy and growth

- Develop and execute social media strategies across Instagram, TikTok, LinkedIn, YouTube, Facebook, and emerging channels




- Identify opportunities to grow reach, engagement, followers, enquiry, brand awareness, and project visibility
- Create content strategies for project launches, construction updates, completions, behind-the-scenes content, site activity, design details, team stories, sales campaigns, and brand moments
- Use analytics, platform insights, trends, audience behaviour, and testing to improve content performance
- Develop growth-focused ideas that help GRAYA™ build a stronger digital presence across organic social channels
- Stay across social media trends, formats, platform changes, creator behaviours, and content opportunities relevant to property and lifestyle audiences

Content creation and coordination

- Plan, brief, capture, edit, schedule, and publish content across social channels
- Create short-form video content including Reels, TikToks, site updates, project walkthroughs, founder-led content, team content, construction progress, lifestyle content, and behind-the-scenes moments
- Write captions, hooks, scripts, post copy, story copy, and content prompts in line with the GRAYA™ tone
- Coordinate content shoots with photographers, videographers, drone operators, project teams, and internal stakeholders
- Attend sites, inspections, launches, events, and key milestones to capture social-first content
- Repurpose long-form content into short-form social assets across multiple platforms

Community, reporting and optimisation

- Monitor social media engagement, comments, direct messages, trends, and audience insights
- Prepare regular reporting on content performance, growth, reach, engagement,



follower behaviour, and opportunities for improvement
- Identify what is working, what should be tested, and what should be scaled
- Support paid social activity where required by providing creative direction, organic insights, and content recommendations
- Work with the wider marketing team to ensure social media supports project campaigns, sales priorities, events, and brand activity
- Bring proactive ideas to the table that help GRAYA™ stay visible, relevant, and influential across social media

Requirements

What you’ll bring

- Experience as a Social Media Strategist, Content Strategist, Social Media Manager, Content Creator, Digital Marketing Specialist, or similar role
- Ideally 2+ years’ experience in property development, real estate, construction, architecture, interiors, luxury, lifestyle, media, or premium brand marketing
- A strong understanding of Instagram, TikTok, LinkedIn, YouTube, Facebook, and short-form video strategy
- Proven experience growing social media channels through organic content, content testing, trend adoption, and audience insight
- Strong video content instincts, including hooks, pacing, captions, storytelling, shoot planning, editing, and platform-native formats
- Experience using tools such as Meta Business Suite, Instagram Insights, TikTok, CapCut, Canva, Adobe Premiere Pro, Later, Hootsuite, Sprout Social, or similar platforms
- Strong copywriting skills and the ability to write confident, polished captions and scripts
- Comfortable capturing content on-site, working with people, and identifying content opportunities in real time
- A strong understanding of premium brand presentation and visual consistency
- Confidence reading analytics and turning performance data into practical recommendations
- A proactive, curious, creative mindset with a genuine interest in property, architecture, design, interiors, construction, and luxury development

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📌 Social Media Content Strategist (Brisbane City)
🏢 Graya
📍 Brisbane City