Working within the brand team, this newly created role will report into the Head of Brand Marketing and will own the delivery of editorial content for Best Restaurants Australia & New Zealand, with guidance and support from the broader marketing team throughout. If you've got a way with words, a love for great food and hospitality, are passionate about content, brand storytelling and have a couple of years of content marketing under your belt - we'd love to hear from you.

Key responsibilities

- Maintain the editorial calendar, helping ensure content is on-brand, seasonal and campaign aligned – this will feed into storytelling across channels.

- Support the team with fresh content ideas and formats – including guest contributor pieces, opinion pieces, interviews or curated columns.

- Manage a small editorial budget and brief a database of existing writers and contributors.

- Refresh existing articles and landing pages with updated information, keywords and formatting in the CMS.

- Own the entire lifecycle of the content from ideation to sourcing to implementation to atomisation.

- Support the brand team with ideas and research for creative concepts and content-led activations.

- Contribute ideas to campaign planning, landing pages and creative brainstorms as part of the wider team.

- Own the day-to-day running of our website content programs with the aim of market relevance, finger on the pulse and traffic generation and retention.





- Proofread and edit content for clarity, tone and grammar.

- Own content atomisation of website content across social channels, newsletter, and wider marketing channels.

What success looks like

- Content is delivered accurately, consistently and on-brand.

- Campaigns are supported by transparent, well-edited storytelling.

- Editorial output is consistent with brand style guides and tone of voice.

- Day-to-day editorial tasks are handled reliably and efficiently.

- Positive collaboration across the team, with an eagerness to pitch content storytelling.

- Steady time-management and ability to juggle a few things at once.

- Owning and optimising BAU editorial processes in your first 3-6 months of tenure.

About you

- 3–4 years' experience in content marketing, digital marketing or editing roles.

- Great attention to detail and a passion for improvement.

- Basic understanding of analytics and how insights inform content decisions.

- Working knowledge of SEO practice and keyword research.

- Some experience supporting a content calendar.

- A natural knack for storytelling and creating content that resonates.

- Creative flair and enjoys coming up with new ideas.

- Collaborative and communicative – enjoys working with stakeholders like designers, external writers and marketers.

- An interest in hospitality and a love of great food.

📌 Content Marketing Executive (Darlinghurst)
🏢 BEST Gift Group
📍 Darlinghurst