We're looking for someone who can write. Not "produce content." Write.

My Way

Up is a Gold Coast gut health company. We make supplements, and we run shotgun metagenomic testing — we sequence our customers' gut bacteria in a lab and hand back a real read on what's living in there. That second part matters for this job.

It means we have actual science to write about, and an actual obligation to get it right. The role You'll write Ads and Emails that convert cold non-customers, into sold customers. What you'll actually be doing Writing campaign emails, from subject line to sign-off

Writing META ads + body copy What we're looking for Three or more years writing commercially — in-house, agency or freelance, we don't mind

Range. You can write a 40-character subject line and a 500-word ad in the same day and make both good

Comfort with detail. You'll be working within compliance guidelines Nice to have, not essential

Experience in supplements, health,



food or another regulated category

Klaviyo, or another serious email platform

Some familiarity with TGA or FSANZ requirements What's on offer $90,000 – $105,000 plus super, depending on experience

Based on the Gold Coast, with flexibility on how you structure your week A founder-owned business with real scale and no agency layers — your work goes live, not into a review cycle A category where the science is genuinely compelling and mostly untold A small marketing team you'll help shape rather than slot into How to apply Send us your CV. But the CV isn't what we'll read first. Your cover letter is.

Please include one and tell us why you want the job and attach two or three pieces of writing you're proud of. Short is fine. Good is better.

📌 Copywriter + Marketing Specialist (City of Gold Coast)
🏢 My Way Up®
📍 City of Gold Coast