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Head of Tourism and Marketing

History Trust of South Australia

- Lead a passionate team delivering impactful marketing initiatives.
- Inner city location, ASO8 full time, with flexible work arrangements
- Drive brand growth, audience engagement and commercial outcomes
- Lead a passionate team delivering impactful marketing initiatives
- Shape the future of a well-respected South Australian brand

The History Trust connects people with the stories that shape our state. We put history to work, helping South Australians understand the past and inform decisions about the future. Through our collections, museums, events and education programs, we use history as a training ground for thinking about the impacts of the choices we make. Joining the History Trust means contributing to work that strengthens learning, civic life and community understanding across South Australia. The History Trust of South Australia operates three museums - the Migration Museum, the National Motor Museum and the South Australian Maritime Museum.

It also manages the Centre of Democracy, delivers South Australia's History Festival and the RAA Bay to Birdwood, and supports history organisations and communities through the State History Network.

The History Trust of South Australia is taking a more deliberate and coordinated approach to how it reaches, attracts and engages audiences. As a significant civic institution and custodian of South Australia's social history, the Trust is seeking to amplify its public profile, strengthen its contribution to the visitor economy, increase attendance and participation, and grow revenue-generating activity through sharper market positioning and more intentional audience development.

The Trust's major public platforms are central to this ambition.





South

Australia's History Festival and Bay to Birdwood are distinctive cultural assets with significant public recognition, deep community connection and growing potential as nationally recognised visitor experiences. They are also among the Trust's most powerful and trusted mechanisms for reaching new audiences, building partnerships, generating visitation and revenue, and shaping high-impact public narratives about the Trust's purpose, relevance and contribution.

The Head of Tourism and Marketing role has been created to bring together two complementary drivers of this work: the Marketing unit, which leads positioning, campaigns, audience insight, communications reach, and visitor conversion; and the Major Events team, which delivers flagship platforms capable of expanding the Trust's audience, influence, and market presence at scale. The role will provide the strategic cohesion between these functions, ensuring that tourism, marketing and major events work in concert to build demand, extend public conversation, strengthen the Trust's visitor profile, and support its broader organisational priorities.

While the role will work closely across the Trust's museums, programs and portfolios, its focus is not on museum operations. Rather, it is responsible for leading the organisation's outward-facing growth agenda: increasing visibility, attendance and engagement; developing high-value tourism and industry partnerships; improving the effectiveness and return of marketing activity; and positioning the Trust's public platforms as compelling cultural and visitor economy assets.

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09/08/2026

Justyna Jochym

[email protected]

Full Time

Adelaide

SA

$130,046 - $132,500 p.a. (Plus 12% Superannuation p.a.)

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📌 Head of Tourism and Marketing (Adelaide)
🏢 AMaGA Emerging Professionals
📍 Adelaide