Muney Group is an Australian financial services group with big ambitions for its next stage of growth.

The Group is home to two complementary businesses.

Credit Repair Australia is Australia’s market leader in credit restoration. Over the past 24 years, we have helped more than one million Australians understand and improve their credit position.

Muney is our financial coaching business, helping Australians take control of their money, reduce debt and make meaningful progress towards their financial goals.

Together, we are a team of more than 100 people who genuinely care about helping our customers move forward.

We have strong foundations, proven services, significant customer demand and a business model that works. Now, we want to take what we have built and grow it to another level.

Why this opportunity stands out

This is a hands‑on executive role with real influence.

You will report directly to the CEO, operate as part of the Executive Leadership Team and help shape:

The Group’s marketing and growth strategy

Future products, offers and customer journeys

The channels and customer segments we pursue

The agencies, specialists and capabilities we invest in

The continued growth of our digital and software‑enabled service model

You will not simply inherit a finished plan and administer it. You will help decide where the opportunities are and how we pursue them.

The role

We are looking for a commercially minded marketing and growth leader who understands how to turn stronger ideas, better offers and effective campaigns into measurable sales growth.

This is a senior role, but it remains hands‑on.

You will stay close to the offers, creative, campaigns, funnels, conversion data and customer journey. You may present strategy to the Executive Leadership Team one day and review a VSL, strengthen an offer or analyse funnel performance the next.

Hands‑on does not mean doing every task yourself.



It means understanding the work deeply enough to identify opportunities, diagnose problems, make sound decisions and step into execution when required.

What you will own

Your focus will be the full customer journey, including:

Qualified lead and appointment growth

Lead quality and lead‑to‑sale conversion

Social and digital acquisition

Agency leadership and accountability, ensuring external partners deliver against agreed commercial outcomes

Referral‑partner channel performance, including lead quality, conversion and return

Retargeting, MOFU and BOFU campaigns

Offer development and testing

Funnels, VSLs and webinars

Email, SMS and database marketing

Content distribution and podcast utilisation

Customer segmentation, retention and ascension

New products, channels and digital experiences

You will use marketing, sales, customer and user data to identify where the next growth opportunities exist.

You should understand concepts such as self‑liquidating funnels, tripwire and low‑ticket offers, one‑time offers, upsells and low‑ticket‑to‑high‑ticket ascension.

Your immediate priorities

Your initial focus will be to:

Increase qualified lead and appointment volume

Strengthen social acquisition, retargeting and nurture

Build a faster, more disciplined approach to creative, audience and offer testing

Improve commercial reporting across marketing and sales

Identify opportunities within our existing customer and prospect data

Develop and begin implementing a practical Group growth plan





Success will be measured by how effectively marketing contributes to sales, customer value and sustainable growth, not simply by cheaper leads.

The person we are looking for

You are likely to be a strong fit if you:

Have senior B2C direct‑response or growth marketing experience

Have managed significant marketing or customer‑acquisition investment

Understand offers, funnels, online sales and conversion

Have grown acquisition through social and digital channels

Have proven experience across Meta, TikTok and broader digital acquisition

Bring strong direct‑response copywriting skills across advertising, offers, scripts and conversion assets

Can confidently direct, challenge and hold external agencies accountable

Can connect marketing performance to actual sales

Have strong creative judgement across UGC, advertising, hooks and offers

Understand CRM, email, SMS and database marketing

Are confident operating at Executive Leadership Team and Board level

Can set strategy while remaining willing to work through the detail

Experience with high‑ticket services, financial services, referral‑partner channels, app marketing, software‑enabled services or recurring‑revenue models would be highly regarded.

You will care about brand, visual quality and customer experience without allowing perfectionism to slow testing and progress.

You will be comfortable working with a lean internal team, contributing personally and using external specialists where they create value.

A genuinely versatile executive role

This is a 90% work‑from‑home position.

We come together at our Liverpool, NSW office approximately two days each month for leadership meetings, planning and collaboration.

Sydney‑based candidates are preferred.

The role includes an attractive executive remuneration package, plus participation in the company’s Executive Leadership Team performance bonus.

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📌 Head of Marketing and Growth (City of Sydney)
🏢 @
📍 City of Sydney