About Anker in ANZ

Anker Innovations is a global consumer electronics leader, and ANZ is one of our highest-priority strategic regions. With 40+ team members across Melbourne, Sydney, Auckland, Shenzhen, and Changsha, we're driving aggressive multi-category expansion across Australia and New Zealand's largest retail channels — JB Hi-Fi, Harvey Norman, Bunnings, The Good Guys.

About Eufy

Eufy is Anker's smart home brand — and ANZ's fastest-growing product line. Our portfolio spans smart security cameras, robot vacuums, baby monitors, and connected home devices. Eufy is the growth engine of our ANZ business, and we're building the team to match.

About This Role

We're hiring a GTM Manager to own the end-to-end go-to-market strategy for the Eufy product line across Australia and New Zealand. You'll sit at the intersection of Shenzhen's product engine and ANZ's market execution — deciding what products launch, at what price, through which channels, and on what timeline.

This is not a coordination role. You own the category P&L; and make the calls that directly impact Eufy's revenue in ANZ.

What You'll Do

- Own the full Go-to-Market strategy for Eufy across ANZ — smart home security, robot vacuums, and baby tech
- Develop end-to-end product launch plans: market research, channel strategy, pricing, and cross-channel execution
- Analyze market and sales data to track category performance and optimize product-market fit
- Partner with Shenzhen product and R&D; teams to translate ANZ consumer insights into product roadmap and feature prioritization
- Collaborate with KAM, marketing,



and retail teams to ensure channel readiness and promotional execution
- Track the competitive landscape — Ring, Arlo, Swann, Dyson, iRobot, CuboAi, Nanit — and build differentiation strategies
- Own Eufy category P&L;: pricing, promotion, channel mix, and margin management
- Drive sales forecasting accuracy and inventory planning with supply chain and sales teams

What We're Looking For

- 5+ years of GTM, product marketing, or category management experience — consumer electronics, smart home, or IoT preferred
- Proven track record of launching new products in the Australian and/or New Zealand market
- Robust data analysis and P&L; management capability
- Experience working across China + ANZ teams — comfortable in a cross-timezone environment
- Chinese + English bilingual required (both are working languages)
- Familiarity with Australian retail (JB Hi-Fi, Harvey Norman, Bunnings) is a solid plus
- Smart home / security / robotics / consumer IoT experience is a plus
- Valid work authorization in Australia or eligibility for intra-company transfer

Why Join Anker in ANZ?

- Category ownership : You own the Eufy P&L; end-to-end — not just executing someone else's plan
- High-growth engine : Eufy is ANZ's fastest-growing category with 4 KAMs pushing retail expansion in parallel
- Global product, local impact : Bridge Shenzhen's product innovation with Australia's sophisticated consumer market
- Career trajectory : Prove GTM excellence in ANZ and unlock regional and global category leadership opportunities

📌 Product Manager (Melbourne)
🏢 Anker Innovations
📍 Melbourne