Senior Performance Marketing Account Manager (Hospitality)

Senior Performance Marketing Account Manager - Hospitality Specialist

Join the agency that's helped 300+ hospitality brands grow their revenue over the past 18 years

We're Merge, the hospitality marketing agency behind JW Marriott Gold Coast, W Melbourne, Jackalope, Howard Smith Wharves, Sheraton, and hundreds more restaurants, hotels, and venues across Australia. Over 18 years we've delivered 3,000+ campaigns, generated 127x ROAS for accommodation clients, booked 30,000+ covers for restaurants, and sold $1M+ in event tickets.

Now we're looking for an Account Manager to own a portfolio of hospitality clients, lead their digital strategy, and deliver measurable results, with the support of a dedicated Coordinator and well-built internal systems that handle the data-heavy work.

What Makes This Role Different

Built-In Support Systems: Our internal tools handle daily budget pacing, weekly performance reports, search query analysis, creative fatigue detection. You review, add strategic context, and focus on the work that actually moves the needle.

Premium Client Portfolio: You'll manage campaigns for private resorts, luxury hotels, award-winning restaurants, and iconic venues, with monthly media budgets ranging from $2K-$50K across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.

Hospitality-Specific Campaigns: You'll run functions and events campaigns, dining promotions, hotel direct booking campaigns, live music activations, and seasonal pushes like Melbourne Cup, NYE, and Mother's Day.

Industry Immersion: Site visits to the latest venues, bars, and restaurants. Exclusive industry events and festivals. You'll know this market firsthand.

Small Team, Direct Access: We're a team of ~10 with a transparent structure. You'll work in a pair with a dedicated Coordinator, collaborate with two other AM/Coordinator teams,



and report directly to the two co-founders.

Fortitude Valley Location: Our office is at 915 Ann Street, Fortitude Valley, walking distance to James Street, surrounded by the hospitality scene you'll be working in. Flexible WFH arrangements available.

Your Role

You'll be the strategic partner our hospitality clients rely on, taking full ownership of their digital success while working autonomously with premium brands in this lucrative niche market.

CLIENT RELATIONSHIPS

- Own your client portfolio. Lead meetings, provide insights, and build long-term partnerships

- Onboard new clients and set up campaign infrastructure

CAMPAIGN MANAGEMENT

- Create and optimise campaigns across Meta Ads, Google Ads, LinkedIn Ads & TikTok Ads

- Achieve performance KPIs and deliver measurable ROI for clients

- Conduct strategic keyword research and identify hospitality trends

- Monitor, analyse and continuously improve campaign performance

- Use the yearly activation calendar to plan campaigns ahead of schedule

TEAM LEADERSHIP

- Lead your Coordinator. Delegate execution tasks, provide daily direction, and develop their skills

- Coordinate WIPs, portfolio reviews, and cross-team collaboration

CONTENT & SOCIAL MEDIA

- Craft compelling copy that captures each venue's unique personality

- Develop content strategies and manage publishing schedules

- Handle social media management using tools like Hootsuite and Sked Social

- Implement SEO best practices across your client portfolio

REPORTING & ANALYSIS





- Translate campaign data into business outcomes clients care about: bookings, covers, enquiries, revenue

- Create comprehensive performance reports with actionable insights

- Use web analytics to optimise website performance and conversions

- Ensure campaigns meet budget targets and KPI benchmarks

What We're Looking For
Must-Haves

- Google Ads campaign management experience in search & Performance Max

- Meta Ads experience including campaign setup, audience targeting, and creative

- GA4 proficiency including conversion tracking, event setup, and reporting

- Client management experience. You know how to run a meeting, manage expectations, and build trust

- Strong written communication. You'll write insight emails, ad copy, and client-facing reports

- Self-directed work style. You'll manage your own portfolio with autonomy

Nice-to-Haves

- Hospitality industry experience or genuine interest in the sector

- LinkedIn Ads or TikTok Ads experience

- Familiarity with ClickUp, Slack, or similar project management tools

- Experience with booking platforms (SiteMinder, SevenRooms, OpenTable)

- WordPress or CMS experience

What We Offer

- Competitive salary

- Flexible WFH arrangements.

- A Coordinator paired with you to handle execution

- Internal tools and processes that handle the data-heavy work so you can focus on strategy

- Direct mentorship from two co-founders with 18 years in hospitality marketing

- Industry events, venue visits, and team social gatherings

- Career progression in a growing agency with 90+ active clients

- Google, Meta, and TikTok Ads partner certifications supported

Ready to Join Us?

This role is perfect for someone who wants to combine their marketing skills with their passion for hospitality, working with brands that create memorable experiences for people across Australia.

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📌 Senior Performance Marketing Account Manager (Hospitality) (Queensland)
🏢 Merge Marketing
📍 Queensland