- 100% or greater achievement of annual revenue targets.
- Number of qualified new customer meetings per month, min of 8 per month. A new customer is defined as current to AYVA and not having transacted with the company previously.
- New customer acquisition (new logos) per qtr. min of [x]
- Maintain pipeline coverage at 5x revenue targets.
- Maintain a proposal to win ratio of [x]%

Position Responsibilities

- Develop and own a comprehensive new business acquisition plan using the company territory & key account planning templates.
- Develop and maintain a thorough understanding of the AYVA Packaging products and service offerings.
- Identify new market segments and verticals with strategic growth potential using research and data.
- Understand the competitive market landscape monitoring key competitor actions ensuring AYVA's can compete and win new clients.
- Accurately forecast pipeline stages, value of forecasts monthly and maintain sales reporting & insights in the CRM.
- Conduct outreach campaigns using multi-channel techniques (phone, email, LinkedIn, in-person meetings, tradeshows).
- Conduct face-to-face and virtual sales meetings with prospects, tailoring value propositions to qualify leads and guide them through the sales funnel with a consultative selling approach.
- Develop and deliver compelling proposals, presentations,



and quotes that highlight AYVA Packaging's capabilities.
- Negotiate contract terms in line with pricing and margin guidelines.
- Liaise with operations to confirm production feasibility for complex customer requirements.
- Ensure seamless handover of new customers to the Account Management and CX teams.
- Strong FMCG/ B2B sales acumen with ability to develop tailored value propositions.
- Commercial negotiation and contract management.
- Strategic thinking and market insight generation.
- Self-motivation and goal orientation with an ability to work in cross functional teams to deliver exceptional customer outcomes.
- High-level written and verbal communication skills.
- Proficiency with CRM systems (e.g., Salesforce, HubSpot, Zoho).
- Strong presentation skills and ability to engage at all levels.
- Systems knowledge: CRM (e.g. Salesforce preferred), ERP (SAP preferred) MS Excel, Word, Outlook

Qualification & Experience

- Bachelor's degree in business, marketing, or related field.
- 7+ years in FMCG/B2B sales, preferably manufacturing or packaging.
- Proven track record of securing large contracts and exceeding sales targets
- Experience in contract negotiation and pricing strategy
- Demonstrated experience in developing and executing national new business sales strategies.

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📌 Sales Manager (New South Wales)
🏢 Ayva Packaging
📍 New South Wales