MINISO is a leading retailer and variety store chain specializing in household and consumer goods, including cosmetics, stationery, toys, and kitchenware. With a global presence, we are committed to providing our customers with high-quality products at affordable prices. The brand is known for its innovative approach, combining "extreme affordability" with "interest-based consumption" through collaborations, trendy designs, and cutting-edge technology. Today, MINISO operates over 8,000 stores in 110+ countries, bringing joy and high-quality life experiences to consumers globally.

About the Role

We are seeking a dynamic and results-driven Area Manager to lead and oversee the operations of our retail stores. This is a hands‑on role that is pivotal in driving store performance, improving cost efficiency, and ensuring that store presentation and service standards align with Miniso's management expectations. The ideal candidate will have a strong background in retail management, exceptional leadership skills, and the ability to adapt to overseas market challenges.

Key Responsibilities

1. Store Operations Management:

Supervise and support the operations of multiple stores, ensuring compliance with company standards and policies.

Conduct regular store visits to monitor performance, assess operational standards, and provide feedback to store managers.

2. Sales and Profitability:

Develop and implement strategies to achieve sales, profitability, and performance targets for all stores in the area.

Analyze sales data and market trends to identify opportunities for growth and improvement.

3. Team Leadership and Development:

Recruit, train, and mentor store managers, fostering a high-performance culture and promoting professional growth.

Conduct performance reviews and provide coaching and support to help store teams meet their goals.





4. Customer Experience:

Ensure all stores deliver an exceptional customer experience, aligning with Miniso's service standards.

Handle escalated customer inquiries and resolve issues efficiently.

5. Visual Merchandising and Marketing:

Oversee store presentation and visual merchandising standards, ensuring consistency across all locations.

Coordinate with the marketing team to implement in-store promotions and campaigns.

6. Compliance and Operational Efficiency:

Ensure all stores comply with company policies, procedures, and legal requirements, including health and safety regulations.

Optimize store operations by managing inventory, stock levels, and operational costs.

7. New Store Openings:

Plan and manage the opening of new stores, including recruitment, training, and initial operations setup.

Support the development of strategies for new market entries and store expansion.

Qualifications

- A minimum of 2 years' proven experience in a similar role as a Retail Area Manager or in retail operations leadership.
- Strong leadership and team management skills, with the ability to motivate and develop store teams.
- Hands‑on and self‑motivated, with a strong passion for the retail industry, a results-oriented mindset, and a commitment to achieving targets.
- Strong analytical and problem‑solving skills, with the ability to make data‑driven decisions.
- Keen awareness of market changes and the ability to adapt swiftly.
- Full availability and flexibility to travel across NSW, ACT, QLD and WA.

What We Offer

- Opportunities for career growth within a global brand.
- A energetic and supportive work environment.
- Staff discounts on Miniso products.
- Employee Assistance Program (EAP): Associate and Family access to our Employee Assistance Program, to support healthy living.

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📌 Retail Area Manager - QLD (Queensland)
🏢 Miniso
📍 Queensland