Rhodes Waterside is one of Sydney’s strongest-performing metropolitan shopping destinations, positioned in the heart of the rapidly growing Rhodes Peninsula. With over 7.2 million yearly visitors, major anchors including IKEA, Coles, Kmart, ALDI, and Reading Cinemas, plus more than 100 specialty retailers and 40+ dining operators, it is an ideal location for brands wanting instant visibility and high-volume foot traffic. Pop-up opportunities are available across several high-traffic locations within the centre, offering flexible sizes and power access options.

Whether you’re launching a retail concept, testing a product, running an activation, or scaling your brand presence, Rhodes Waterside provides a diverse mix of shoppers and strong daily flows from both residents and office workers.

Why Rhodes Waterside

Works for Pop-Ups Based on centre insights (pages 2–4 of the brochure): Annual foot traffic: 7.2 million+ visitors

Anchored by IKEA, one of Australia’s strongest retail traffic drivers

Over 163,600 people in the trade area

Main catchment: Prosperous Families (25%), Metro High Flyers (17%), Neighbours with Kids (15%) — high-spend consumer groups





Surrounded by a dense residential population and 13,100+ office workers within reach

Located in the geographic centre of Sydney with direct access to major arterial roads

3-minute walk to Rhodes Train Station; bus stop at the centre entrance

Robust digital reach

42k Facebook impressions

205k Instagram impressions

132k website visitors

85k email database subscribers

Available Pop-Up Site Perfect For Retail

Lifestyle & beauty

Food sampling

Technology

Fashion/accessories

Wellness

Service-based activations

Community or brand engagement pop-ups Why This Location Is Perfect for Your Brand A major Sydney destination attracting people from across the metro region

Strong mix of families, young professionals, and high-spend demographics A fully enclosed major centre with weatherproof foot traffic seven days a week

High engagement from locals and office workers due to proximity to Rhodes Corporate Park

Excellent exposure from existing redevelopment, precinct growth, and density increases

📌 Rhodes Waterside – Retail & Activation Sites (Sydney)
🏢 PopHub
📍 Sydney