Flower Power is Australia's largest retail Garden Centre & Lifestyle group, boasting 11 retail stores across Sydney and Maitland. We cultivate, source, ands ell an extensive selection of plants, landscape materials, outdoor furniture ,homewares, and gifts.

Digital Campaign Coordination

Planning, coordinate, schedule and rollout of digital campaigns across email, social, and paid media.

Produce digital assets including copy, creatives and coordinate approvals across stakeholders.

Manage campaign timelines, calendars, and task trackers to ensure timely delivery of assets.

Liaise with content producers and internal partners to keep campaigns on track.

Development and execution of the strategic digital marketing plan to help enhance promotional campaigns and drive sales.

Work with agency partners to optimise our digital presence on Google Merchant Centre, Google my Business and organic positions across the Google network.

Website Content & SEO Management

Optimise page content, structure, metadata, and links to improve search visibility and user experience.

Monitor SEO performance and implement improvements based on analytics and keyword research.

Update and maintain website, landing pages, and event pages.

Upload and tag digital content including videos.

Reporting & Analytics

Track campaign performance across email, social, website, and paid platforms.

Report on KPIs and provide insights to inform ongoing optimisation.

Assist in A/B testing and experiment design to drive engagement and conversion.

Platform & Process Management

Maintain internal documentation, including campaign trackers, SOPs, and workflow tools.

Update budgets and invoicing to accounts on a weekly basis. Ensuring accurate budget pacing with all campaigns.

Stay up to date with digital tools, trends,



and platform updates across the stack.

Identify opportunities to streamline processes and improve campaign efficiency.

Team & Event Support

Support content delivery, including content updates, comms, and admin tasks.

Assist in content collation and post-event publishing for on-demand platforms.

Support the eCommerce manager with on-site optimisation to improve conversions and user experience across our platform.

What You’ll Bring

Minimum of 3 years’ experience in digital marketing, campaign coordination, or media support roles.

Experience shooting, cutting and publishing video content in Adobe Premiere Pro or similar software.

Experience shooting with iPhone 17 Pro, gimbal and wireless mics.

Comfortable working with our team members in-store to create engaging promotional content for use in our digital channels.

Familiarity with platforms such as WordPress, Magento, Mailchimp, Klaviyo, Google Analytics, Google Merchant Centre, and Meta Business Suite.

Working knowledge of SEO principles and tools (e.g. SEMrush, Google Search Console).

Highly organised, detail-oriented, and comfortable juggling multiple deadlines.

Analytical mindset with an interest in performance data and conversion optimisation.

Great communicator, with strong collaboration and time management skills.

Interest in leadership, business, or media is a plus.

What We Offer

Be part of a young, passionate, marketing team that works closely together to deliver engaging campaigns to our Garden Lovers Club.

Staff discounts on products.

Team lunches, cook-offs and games.

Flower Power is an equal prospect employer actively promoting fairness and inclusivity in its hiring practices and workplace environment. Only shortlisted candidates will be contacted.

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📌 Digital Marketing Specialist (New South Wales)
🏢 Flower Power
📍 New South Wales