Loughlin Furniture is seeking a talented, data-driven In-House Digital Marketer to join our team in a Full-Time or Part-Time capacity at our Central Coast headquarters. We design and manufacture premium, handcrafted timber furniture, and we need a strategic marketer to elevate our online presence and connect our beautiful products with design-focused customers.

Role Overview

As our Digital Marketer, you will take full ownership of our digital ecosystem. You will balance high-level strategy with daily execution to drive brand awareness, website traffic, and e-commerce conversions. Whether you are looking for a flexible part-time arrangement or a immersive full-time career, we are ready to tailor this role for the right candidate.

Key Responsibilities

- Strategy & Planning: Develop, execute, and monitor comprehensive digital marketing roadmaps aligned with our business growth and product launches.
- Paid Advertising: Launch, optimise, and manage paid campaigns across Google Ads, Meta (Instagram/Facebook), and other potential platforms to maximise ROAS.
- Search Engine Optimisation (SEO): Conduct keyword research, optimise on-page content, and implement technical SEO best practices to grow organic traffic.
- Answer Engine Optimisation (AEO): Optimise our digital footprint for AI-driven search engines, voice search, and conversational platforms like ChatGPT and Google Gemini.
- Email Marketing: Design, segment,



and execute targeted email campaigns and automated flows (MailChimp) to nurture leads and retain customers.
- Analytics & Reporting: Track key performance indicators (KPIs) and deliver actionable monthly insights to the team.

What We Are Looking For

- Experience: Proven track record running successful e-commerce or interior design/lifestyle marketing campaigns.
- Technical Skill: Deep understanding of Google Analytics 4, Meta Ads Manager, Google Ads, and email marketing platforms.
- AI Literacy: Forward-thinking mindset with an understanding of how AEO is reshaping up-to-date search behaviour as well as staying relevant in all advances in this industry.
- Creativity: Work alongside our in-house Creative Design Manager and have an eye for luxury design aesthetics, ensuring all copy and campaigns match our premium brand identity.
- Autonomy: Ability to work independently, manage budgets responsibly, and pivot strategies based on data.

Benefits & Culture

- Flexibility: Open to full-time or part-time (minimum 3 days per week) arrangements.
- Location: Work from our beautiful Central Coast design and manufacturing hub.
- Team: Join a passionate, supportive and collaborative team that values quality craftsmanship and innovation.
- Growth: Opportunity to shape the digital future of an established, premium Australian brand.

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📌 Digital Marketing Manager (Central Coast Council)
🏢 Loughlin Furniture
📍 Central Coast Council