Key Performance Indicators (KPIs)

· 100% or greater achievement of annual revenue targets.

· Number of qualified new customer meetings per month, min of 8 per month. A new customer is defined as new to AYVA and not having transacted with the company previously.

· Recent customer acquisition (new logos) per qtr. min of [x]

· Maintain pipeline coverage at 5x revenue targets.

· Maintain a proposal to win ratio of [x]%

Position Responsibilities

· Develop and own a comprehensive new business acquisition plan using the company territory & key account planning templates.

· Develop and maintain a thorough understanding of the AYVA Packaging products and service offerings.

· Identify new market segments and verticals with strategic growth potential using research and data.

· Understand the competitive market landscape monitoring key competitor actions ensuring AYVA’s can compete and win new clients.

· Accurately forecast pipeline stages, value of forecasts monthly and maintain sales reporting & insights in the CRM.

· Conduct outreach campaigns using multi-channel techniques (phone, email, LinkedIn, in-person meetings, tradeshows).

· Conduct face-to-face and virtual sales meetings with prospects, tailoring value propositions to qualify leads and guide them through the sales funnel with a consultative selling approach.

· Develop and deliver compelling proposals, presentations,



and quotes that highlight AYVA Packaging’s capabilities.

· Negotiate contract terms in line with pricing and margin guidelines.

· Liaise with operations to confirm production feasibility for complex customer requirements.

· Ensure seamless handover of new customers to the Account Management and CX teams.

Key Competencies, Skills & Capabilities

· Strong FMCG/ B2B sales acumen with ability to develop tailored value propositions.

· Commercial negotiation and contract management.

· Strategic thinking and market insight generation.

· Self-motivation and goal orientation with an ability to work in cross functional teams to deliver exceptional customer outcomes.

· High-level written and verbal communication skills.

· Proficiency with CRM systems (e.g., Salesforce, HubSpot, Zoho).

· Strong presentation skills and ability to engage at all levels.

· Systems knowledge: CRM (e.g. Salesforce preferred), ERP (SAP preferred) MS Excel, Word, Outlook

Qualification & Experience

· Bachelor’s degree in business, marketing, or related field.

· 7+ years in FMCG/B2B sales, preferably manufacturing or packaging.

· Proven track record of securing large contracts and exceeding sales targets

· Experience in contract negotiation and pricing strategy

· Demonstrated experience in developing and executing national new business sales strategies.

📌 Sales Manager (Wetherill Park)
🏢 Ayva Packaging
📍 Wetherill Park