About the Company

ANZ is Anker Innovations' strategic testing ground — transforming from a channel-driven distributor to a fully integrated omni-channel brand. With 40+ team members across Melbourne, Sydney, Auckland, Shenzhen, and Changsha, ANZ is one of the company's highest-priority investment regions for 2026. About the Role

We’re hiring a Brand Manager to lead Anker's brand-building efforts across Australia and New Zealand. You won’t just execute campaigns — you’ll define the ANZ brand playbook, working at the intersection of product, retail, digital, and PR. This is a role for someone who wants to build a brand from the ground up in one of the world’s most sophisticated consumer markets. Responsibilities

Develop and execute brand strategies and go-to-market plans for the ANZ region

Lead integrated campaigns across digital, social, retail, PR, and events

Own brand health metrics — awareness, NPS, consumer sentiment





Manage relationships with creative, media, and PR agencies

Collaborate with product, sales, and e-commerce teams to drive aligned execution

Identify partnership and sponsorship opportunities in the ANZ market Qualifications

Bachelor's degree or above in Marketing, Business, or related field

5+ years of brand management experience in consumer electronics, FMCG, or lifestyle

Proven track record of delivering successful brand campaigns in Australia

Solid understanding of the ANZ media and digital landscape

Excellent communication and stakeholder management skills

Full working rights in Australia; Mandarin proficiency is a plus Required Skills

Brand management experience

Campaign execution

Stakeholder management Preferred Skills

Mandarin proficiency

📌 Senior Brand Manager (Melbourne)
🏢 Anker Innovations
📍 Melbourne