The Senior Channel Manager is responsible for driving the growth, monetisation and strategic direction of multiple channels across YouTube, Facebook, Snapchat, Instagram, TikTok and other platforms for Radar, a business unit within the WTFN corporate group. This role combines hands-on channel management with senior oversight, reviewing and approving the work of other channel managers, leading the launch and optimisation of new channels, and using in-depth analytics to inform strategy and reporting.

Working under the direction of the Head of Digital Studios, the Senior Channel Manager also mentors junior channel managers and editors, helping to build a high-performing team focused on audience growth and revenue generation.

Designated Manager: Head Of Digital Studios

Key Responsibilities

- Develop and roll out strategies and create and manage content schedules under the direction of the Pod Lead and Channel Manager
- Manage multiple channels across various platforms including but not limited to YouTube, Facebook, Snapchat, Instagram and TikTok
- Grow audiences and generate revenue through in-depth understanding and application of monetisation optimisations
- Community management and moderation
- Develop optimised video formats and brief editors to create video content
- Thumbnails and graphic asset creation




- In-depth analysis of channel performance metrics, collaboration on creation of reports, and writing of analytics-based reports to inform strategy
- Review and approve the work of other channel managers, suggesting changes and improvements where needed
- Lead the launch of new channels, optimising them to drive growth and monetisation as quickly as possible
- Maintain up-to-date knowledge on platform best practices and developments and ensure these are applied
- Mentor junior channel managers and editors
- Any other production or channel management task as directed by the Head of Digital Studios

Role Competencies

- Demonstrable experience managing entertainment brand channels for monetisation across multiple platforms including YouTube, Facebook, Snapchat, Instagram and TikTok
- Proven track record of launching channels and growing audiences
- Excellent written English and grammar and attention to detail
- Proven working knowledge of Photoshop and Premiere Pro
- Demonstrable experience of using and applying analytics and insights
- Proven understanding of digital rights management and monetising video content on social media platforms
- Solid organisation, communication and time management skills
- Demonstrable experience mentoring junior team members

📌 Senior Channel Manager (Melbourne)
🏢 WTFN
📍 Melbourne