Are you an experienced business leader with a passion for developing people, driving commercial performance and delivering exceptional customer experiences?

Ella Baché is seeking an outstanding State Business & Training Manager to join our Sales & Training Team in NSW and partner with our network of salons to drive sustainable business growth across an allocated territory.

This is an exciting opportunity for someone who loves combining commercial leadership with education excellence to create high-performing businesses and high-performing teams.

Created in France in 1936 by Madame Baché, Ella Baché is one of the world's oldest family-owned skincare companies. Since arriving in Australia in 1954, Ella Baché has become one of Australia's most respected skincare brands, operating through our network of franchise salons and David Jones stores.

We are proudly Australian-owned and family-led, with a culture built around innovation, collaboration and empowering people to be their very best.

Our vision is simple:

To ensure every individual feels confident in their own skin.

Our values guide everything we do:

Family

Brave

Creative

Energetic

About the Role

About the Role

Reporting to the Director of Sales & Training, you will be responsible for delivering profitable sales growth, developing franchise capability and supporting operational excellence across your state.

You'll work closely with Salon Owners, Therapists, Business Managers, Marketing, Finance, Customer Care and our National Training Team to build commercially successful salons that consistently deliver exceptional customer experiences.

This is a highly autonomous role suited to someone who enjoys coaching, influencing and leading through relationships.

Regular travel throughout your allocated territory (NSW) is required.

Key Responsibilities

- Drive Commercial Performance




- Deliver monthly retail and wholesale sales budgets
- Develop annual, quarterly and monthly territory business plans
- Drive retail productivity, treatment performance and average transaction value
- Identify business risks and implement recovery strategies
- Improve customer acquisition, retention and frequency
- Execute successful promotional campaigns and product launches
- Manage salon inventory in line with company stock models
- Support implementation of company systems and strategic initiatives

Develop High-Performing Salons

- Coach Salon Owners to improve profitability
- Conduct Alignment Reviews and implement improvement plans
- Identify and support at-risk salons
- Drive compliance with Ella Baché operating standards
- Support franchise transfers and new business activities
- Ensure consistent execution of brand standards

Lead Education & Capability

- Deliver engaging education programs and workshops
- Coach therapists in consultation, retailing and treatment planning
- Facilitate onboarding for new franchisees and therapists
- Deliver face-to-face and virtual education
- Support LMS learning pathways and postgraduate education
- Develop therapist capability through coaching and mentoring
- Partner with Marketing on educational initiatives where required

Support Business Growth

- Assist with current salon openings
- Partner with the Business Development team
- Support recruitment and onboarding of new franchise partners
- Identify growth opportunities across your territory





About You

You are an energetic and commercially minded leader who enjoys building capability and achieving results through people.

You are equally comfortable analysing business performance, facilitating workshops, coaching salon owners and influencing stakeholders.

You thrive in a fast-paced environment and genuinely enjoy helping businesses succeed.

Skills & Experience

To be successful you will bring:

- Diploma of Beauty Therapy
- Certificate IV in Training & Assessment (or equivalent)
- Proven sales leadership and business development success
- Strong coaching, mentoring and facilitation experience
- Commercial and financial acumen
- Excellent presentation and communication skills
- Strong planning and organisational skills
- Analytical problem-solving ability
- Passion for education, skincare and developing people

Success in this role will be measured by

- Achievement of retail and wholesale sales budgets
- Territory revenue growth
- Customer acquisition and retention
- Retail conversion and treatment performance
- Inventory compliance
- Franchise compliance and Alignment Reviews
- Successful recovery of at-risk salons
- Development of therapist capability
- Growth in average spend, retail mix and customer rebooking
- Support of new salon growth and business development

At Ella Baché you'll become part of one of Australia's most respected skincare companies where people genuinely matter.

Working with a passionate and supportive team

The opportunity to influence business strategy and growth

Career development within a trusted Australian family business

A culture focused on learning, collaboration and innovation

The opportunity to make a real impact across a national franchise network

We are excited to hear from you.

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📌 State Business & Training Manager - NSW (City of Sydney)
🏢 Ella Bache
📍 City of Sydney