GTM was set up 11 years ago by an ex-journo, who saw brands struggling to capture the media’s attention with their press releases. So, he created a PR agency and filled it with journos who could help clients tell their story to the press.

80% of our clients are not‑for‑profits, which we love.

Candidate Overview:

We’re after a Senior Account Director (someone who has been around the block a few times) & who is comfortable in a room talking all things Media.

We need a leader, who gets what clients are looking for and is happy to put ideas on the table to help both clients and GTM to smash their goals.

Client Management:

You run your accounts – the strategy, the reporting, the delivery and the day‑to‑day.

You understand your clients' goals and create monthly, quarterly and annual PR strategies that align.

You can write a pitch for media that cuts‑through.

You are hands‑on in story creation for your clients – creating news hooks and interviewing case studies.

You are not afraid to pick up the phone to top‑tier journalists to pitch stories, float ideas and organise coffee (bonus points for prior connections).

You get the need for process and delivering things both on time and on budget.





You are an ideas machine with the honed skill of adapting and changing tact quickly to achieve for your clients.

You understand the importance of excellent client rapport and relationships.

In year 2, we offer bonuses for retaining and growing accounts.

Leadership and Mentorship:

We need people who want to pass on the skills they have - the team above you, are committed to doing the same for you.

Experience in managing a small team of thinkers

Strategic Planning:

We need you to be comfortable developing:

Media & PR campaigns

Ongoing communication strategies for your stable of clients

Crisis Communications plans and management

Campaign Delivery

You’ll need to be able to deliver the following with the team:

PR campaigns

Strong Media Relations

Qualifications:

Must have a bachelor's degree in communications, PR or Media

A minimum of five years newsroom experience and/or PR agency experience

Creative, strategic thinkers wanted

Must be a permanent resident

Work from home 4 days a week from Syd or Mel

Lovely bunch of people

PS - we'll be asking you to complete a 1-hour task at the second stage of the interview process, so you can show off your media skills.

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📌 Senior Account Director (Melbourne)
🏢 @
📍 Melbourne