At Publicis Groupe, we've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands. This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.

You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact. As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible. At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity. Local by design, human-first by nature, and ready to move at the Speed of Samsung.

We're looking for a Digital Activation Senior Executive to execute and optimise paid social for Samsung Australia across the entire Samsung AU product portfolio .

Role Overview

We're looking for a Digital Activation Senior Executive (Social) to join our dedicated Samsung team, working across one of Australia's most exciting and innovative brands. This is an opportunity to deliver high-impact paid social campaigns across Samsung's full product portfolio – from the latest Galaxy launches to TVs, home appliances and more – reaching millions of Australians through platforms including Meta, TikTok, X and Reddit.

You'll play a key role in bringing product launches to life, managing campaigns across every stage of the customer journey, from teaser campaigns and pre-orders through to launch and sustained performance.

This role is ideal for a Digital Activation Executive, Paid Social Executive or Performance Executive with strong hands-on experience across Meta and TikTok who is looking to take the next step in their career.

If you're passionate about paid social, enjoy analysing performance data, love testing new ideas and want to work on one of Australia's largest and most recognised digital accounts, this is an excellent opportunity to further develop your expertise within a collaborative, high-performing team.

What key accountabilities does this role have?

- Execute and optimise paid social campaigns across Meta, TikTok, X and Reddit , driving strong performance against traffic, engagement and sales objectives.
- Manage campaigns across the full customer journey, supporting Tease, Pre-order, Launch and Sustain phases for Samsung's product portfolio.
- Build and optimise Advantage+ and Smart+ campaigns,



leveraging AI and automation to maximise performance.
- Conduct creative testing, audience optimisation and campaign analysis to identify insights and improve results.
- Monitor campaign pacing, budgets and performance, ensuring efficient media investment and KPI delivery.
- Support reporting, conversion lift studies, campaign QA and taxonomy, maintaining best practice and governance across all activity.

What are the key skills and requirements for this role?

- 2+ years' experience in Paid Social, Digital Activation or Performance Marketing .
- Hands-on experience managing campaigns across Meta and TikTok (experience with X and Reddit is a bonus).
- Experience with Advantage+ , Smart+ , audience testing and campaign optimisation.
- Robust analytical skills with the ability to interpret performance data and provide actionable recommendations.
- Experience managing campaign budgets, reporting and performance against KPIs.
- High attention to detail with a proactive, curious mindset and interest in AI-driven marketing solutions.
- Solid communication skills and a passion for staying across emerging social platforms and industry trends.

Additional Benefits Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.




- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

📌 Senior Digital Activation Executive (Social) (Sydney)
🏢 Publicis Groupe ANZ
📍 Sydney