Medium Rare is seeking a Trade Marketing Director to lead how our work is positioned in market and to drive trade marketing activity that supports commercial growth across Medium Rare and its sister content agencies: Visual Domain, Storyation, and Suddenly.

While based within Medium Rare, the role operates across the group to ensure our collective work is positioned consistently, credibly, and effectively with senior marketers.

This is a senior individual contributor role suited to an experienced trade marketer with robust commercial judgement and deep expertise in B2B marketing, lead generation, and performance-driven environments. You will lead trade marketing strategy and execution across the agencies, using our best work, thinking, and insights to build credibility, relevance, and inbound opportunity.

A core focus is B2B digital marketing and lead generation, ensuring all trade marketing activity directly supports sales pipeline and commercial outcomes.

What you’ll be doing:

- Lead the development and execution of trade marketing strategy across Medium Rare, Visual Domain, Storyation and Suddenly
- Deliver integrated trade marketing campaigns that increase awareness, relevance and inbound interest
- Lead B2B digital marketing and performance-driven campaigns across channels including Google Ads, LinkedIn, Meta and EDMs
- Drive qualified lead generation in support of a sales and performance-driven environment
- Partner with internal teams and external specialists to plan, execute and optimise campaigns
- Oversee the development of case studies, sales tools and market-facing narratives
- Lead awards strategy and oversee submissions aligned to commercial priorities
- Develop thought leadership and points of view that strengthen market positioning
- Plan and deliver events, partnerships and industry activity focused on senior marketers
- Optimise digital marketing investment to ensure effectiveness and return on spend

Who are you?

You are a senior trade marketer with strong commercial instincts and demonstrated experience in B2B marketing.
You understand how agencies grow and how senior marketers evaluate partners. You bring hands‑on experience in digital marketing, lead generation and performance-driven campaigns, and are comfortable operating in sales‑aligned environments.
You operate confidently at leadership level, influence effectively across teams and bring a clear focus on outcomes, not activity. You combine strategic thinking with disciplined execution and sound judgement.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values‑driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.





News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

- Exclusively ours - Access to publications and products from across the News Corp family
- Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Financial wellbeing - Support on making the most of your money
- Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
- Giving back - Make a difference to our communities through volunteer opportunities and company‑organised charity drives
- Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi‑faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award‑winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross‑channel content strategies focusing on robust, long‑term creative solutions that deliver measurable ROI to our clients.

What's the role?

Medium Rare is seeking a Trade Marketing Director to lead how our work is positioned in market and to drive trade marketing activity that supports commercial growth across Medium Rare and its sister content agencies: Visual Domain, Storyation, and Suddenly.

While based within Medium Rare, the role operates across the group to ensure our collective work is positioned consistently, credibly, and effectively with senior marketers.

This is a senior individual contributor role suited to an experienced trade marketer with strong commercial judgement and deep expertise in B2B marketing, lead generation, and performance-driven environments. You will lead trade marketing strategy and execution across the agencies, using our best work, thinking, and insights to build credibility, relevance, and inbound opportunity.

A core focus is B2B digital marketing and lead generation,



ensuring all trade marketing activity directly supports sales pipeline and commercial outcomes.

What you’ll be doing:

- Lead the development and execution of trade marketing strategy across Medium Rare, Visual Domain, Storyation and Suddenly
- Deliver integrated trade marketing campaigns that increase awareness, relevance and inbound interest
- Lead B2B digital marketing and performance-driven campaigns across channels including Google Ads, LinkedIn, Meta and EDMs
- Drive qualified lead generation in support of a sales and performance-driven environment
- Partner with internal teams and external specialists to plan, execute and optimise campaigns
- Oversee the development of case studies, sales tools and market-facing narratives
- Lead awards strategy and oversee submissions aligned to commercial priorities
- Develop thought leadership and points of view that strengthen market positioning
- Plan and deliver events, partnerships and industry activity focused on senior marketers
- Optimise digital marketing investment to ensure effectiveness and return on spend

Who are you?

You are a senior trade marketer with strong commercial instincts and demonstrated experience in B2B marketing.
You understand how agencies grow and how senior marketers evaluate partners. You bring hands‑on experience in digital marketing, lead generation and performance-driven campaigns, and are comfortable operating in sales‑aligned environments.
You operate confidently at leadership level, influence effectively across teams and bring a clear focus on outcomes, not activity. You combine strategic thinking with disciplined execution and sound judgement.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values‑driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

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📌 Trade Marketing Director (New South Wales)
🏢 News
📍 New South Wales