As a founding member of the Think HQ media team, this role requires a self-starting powerhouse that can bridge the gap between our creative vision and the diverse communities we serve. As one of the key architects of Think HQ’s media offering, you’ll lead the end-to-end media process from deep-dive audience data analysis and strategic channel selection to high-level vendor negotiations and post-campaign attribution.

You’ll be the internal advocate for the power of paid media and the external face of Think HQ within the industry. You’ll work in a truly collaborative environment where media, creative, PR, and research live under one roof. This is a unique opportunity within an established, high-growth independent agency to use your media expertise to drive genuine positive change.

Key Responsibilities

Strategic architecture and channel mix

- Design and implement Think HQ’s internal media planning and buying frameworks.
- Determine the optimal mix of ATL, Digital, Social, and Community-specific channels to meet complex behavior-change objectives across a range of government, NFP and commercial clients.
- Understand and activate the Australian multicultural media landscape to meet objectives across multiple communities
- Stay ahead of the curve on emerging platforms, ensuring our clients are early adopters of new ways to reach niche audiences.

Data intelligence and audience insights

- Analyse first and third-party data (Nielsen, Roy Morgan, etc.) to uncover relevant audience insights
- Develop audience profiles, with a particular focus on Culturally and Linguistically Diverse and diverse communities.
- Build robust reporting models that prove the real-world impact and ROI of our campaigns.

Partnerships and buying

- Use industry relationships to negotiate strong rates, added value and opportunities.
- Act as a key contact for media owners and partners.




- Help transition media buying from an outsourced model to a stronger internal capability.

Integration and growth

- Support new business pitches with media strategy and insight.
- Work with creative, PR, strategy and engagement teams to strengthen campaign outcomes.
- Help build internal understanding of how media can amplify integrated work.
- Ensure media strategies support positive outcomes for people, places and the planet, with a particular focus on reaching and connecting with diverse audiences.

You're a self starter. You don't wait for a manual; you're excited by the prospect of a blank page and have the experience to fill it.

Collaboration is your default setting. You understand that at Think HQ, the best ideas are born at the intersection of diverse perspectives, and you thrive on bringing media to the table as a collaborative partner.

Ideally you'll bring:

- Experience: 8+ years in media strategy and planning, ideally within a top-tier agency setting.
- The network: You’re incredibly well-connected in the Australian media landscape. People take your calls because they respect your expertise.
- Data-fluent: You can translate complex data sets into simple, actionable strategies that a client can understand and get excited about.
- Mission-driven: You’re ready to use your skills to drive health, education, inclusion, and social justice.
- Entrepreneurial spirit: You have the grit required to be a department of one today, with the vision to lead a department of ten tomorrow.

Part-time and flexible work arrangements can be considered. Think HQ is a family-friendly, hybrid workplace.

Think HQ values inclusion and diversity. We welcome and actively encourage applications from people of all ages, abilities, and cultures, including Aboriginal and Torres Strait Islander peoples, LGBTQIA+ people, people from our multicultural communities, or who speak a language other than English, people with disabilities, older Australians and parents returning to the workforce.

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📌 Senior Media Strategist (New South Wales)
🏢 ThinkHQ
📍 New South Wales