Our client is one of Australia's leading medical research and public health organisations. They are committed to achieving better health for all through world-class research, education, and public health programs. Working across Australia and internationally, the organisation tackles some of the world's most important health challenges.

As the organisation continues to grow, they are seeking a Social Media and Content Specialist. This role drives day-to-day management of the organisations social presence and contributes to content across their digital channels including the website and relevant third-party and community channels. The Social Media and Content Specialist will be responsible for growing reach, engagement, influence and audience action through innovative content and creative storytelling.

Key Responsibilities:

- Contribute to their social media strategy across platforms, aligned to organisational priorities, income generation targets and the 2030 Strategy.
- Grow reach, engagement and audience action, and identify new channel, format and platform opportunities.
- Participate in campaign and marketing communications planning by contributing ideas and approaches beyond social and content thinking.
- Plan, create and edit innovative, engaging, accurate and on-brand content, including copy, video, photos, and other creative across assigned website and other digital channels.
- Support the management of the content calendar, scheduling and publishing across platforms.




- Manage day-to-day community engagement and sentiment across social and digital channels, responding to comments and messages and fostering conversation.
- Plan, set up and manage paid social advertising campaigns across relevant platforms to extend reach and drive donor and supporter acquisition, engagement and conversion.

Key Experience and skills:

- At least two years' continuous experience in a similar role.
- Tertiary qualification in communications, journalism, marketing or relevant field, or relevant professional experience.
- Demonstrated experience managing social media channels, content and conversations across multiple platforms.
- Proven experience planning and managing both organic and paid digital campaigns, including targeting, budget management and performance optimisation.
- Experience using social media and digital content to support fundraising, supporter engagement or income generation objectives.
- Strong hands-on content creation skills.
- Excellent communication skills.
- Strong organisational skills, proven ability to manage a content calendar and multiple internal and external stakeholders.

What the client can offer:

- Meaningful work that contributes to global health impact.
- A collaborative, inclusive and values-driven culture.
- Flexible and hybrid working arrangements.
- Access to employee wellbeing initiatives.
- Competitive salary packaging and employee perks.
- Career progression a focus.

📌 Social Media and Content Specialist (Melbourne)
🏢 Mars Recruitment
📍 Melbourne