Who We Are
OTR Group comprises over **** retail, convenience, and quick service restaurants – including brands such as Reddy Express (formerly Coles Express), Smokemart & GiftBox, and in South Australia, Krispy Kreme, Hungry Jack's, Oporto, Guzman y Gomez and many others.
OTR Group is part of the Viva Energy Australia Group – an ASX‐listed company helping Australians reach their destination by refining, importing, and distributing energy products, while building a secure and sustainable energy future for all Australians.
With Viva Energy Australia's national footprint and OTR's history of industry‐leading innovation, there has never been a more exciting time to join the OTR Group as we redefine the retail landscape in Australia.
The Role
The Customer Analyst plays a key role in shaping how customer data is defined, governed, and used to drive smarter marketing outcomes.
You will partner with Digital, Marketing, Analytics, and IT teams to turn customer data into actionable insights that improve personalisation, engagement, and known customer revenue.
You Will Provide
Ownership of customer data strategy, ensuring strong governance and data quality
Development of customer segmentation and insights to support targeted digital marketing
Analysis of digital campaign performance,



translating findings into clear recommendations
Delivery of BI dashboards, reporting, and self‐service analytics capability
Identification and integration of third‐party data sources to enhance customer insight
What We Offer
Opportunity to work across a diverse portfolio of leading retail and QSR brands
A fast‐paced, data‐driven environment focused on innovation and growth
Career development opportunities within the broader Viva Energy Group
Collaborative team culture with strong cross‐functional exposure
Competitive salary aligned to experience
About You
Tertiary qualification in analytics, data, marketing, or a related field (or equivalent experience)
Proven experience working with customer data, segmentation, and insights
Strong ability to translate complex data into clear, actionable recommendations
Commercial mindset with a focus on ROI and customer outcomes
Advanced reporting and BI dashboarding skills
Strong stakeholder management skills with attention to detail and data integrity
We welcome applicants from diverse backgrounds including Aboriginal and Torres Strait Islander people and encourage and support diversity across our business.
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📌 Customer Analyst (South Australia)
🏢 OTR
📍 South Australia