Join Us in Shaping the Experience Gold Coast's Team and Story!
About Us:
Experience Gold Coast (EGC) is a single, unified organisation that brings together HOTA (Home of the Arts), Destination Gold Coast, Study Gold Coast and Major Events Gold Coast.
Formed in ****, EGC plays a central role in driving the growth of the city's visitor economy.
EGC plays a pivotal role in supercharging outcomes across tourism, events, arts & culture and education, with a clear objective of positioning the Gold Coast as the lifestyle capital of Australia.
About the Role:
We're looking for an experienced
Marketing Manager – Destination Campaigns
for a 12-month parental leave contract.
This is an exciting opportunity to lead strategic destination marketing initiatives that inspire audiences to choose the Gold Coast as their preferred destination and drive visitation outcomes for the city.
Reporting to the Destination Marketing Director, you will lead the development and delivery of integrated destination marketing campaigns that inspire audiences to choose the Gold Coast as their preferred destination.
Working collaboratively across Experience Gold Coast, you will use audience insights, market trends, and creative storytelling to deliver impactful campaigns that grow visitation and showcase the Gold Coast's unique experiences.
Leading a small team of marketing and content specialists, you will provide strategic direction and ensure campaigns are delivered with creativity, consistency, and measurable results.
What You'll Do:
Develop and deliver integrated destination marketing strategies aligned with Experience Gold Coast's strategic objectives and visitor economy goals.
Lead the planning, execution,



and optimisation of campaigns that inspire audiences to visit, stay longer, and experience more of the Gold Coast.
Lead and mentor a high-performing team, providing guidance, support, and opportunities for professional growth.
Collaborate with internal teams, industry partners, and external agencies to deliver impactful marketing initiatives.
Develop compelling brand narratives and creative campaigns that showcase the Gold Coast's unique experiences and competitive advantage.
Leverage audience insights, market intelligence, and performance data to refine strategies and maximise campaign effectiveness.
Manage campaign budgets effectively and monitor performance against key objectives and KPIs.
Support select international destination marketing campaigns, leveraging digital channels and partnerships to extend reach and impact.
Provide campaign reporting, insights, and recommendations to stakeholders and senior leaders.
What You'll Bring:
4+ years' experience in marketing roles, with a proven track record delivering successful integrated campaigns.
A bachelor's degree in Marketing, Business, or a related discipline.
Demonstrated experience developing and executing marketing strategies that achieve measurable outcomes.
Robust leadership skills, with experience guiding teams and collaborating with diverse stakeholders.
Capability across campaign development,



brand strategy, performance analysis, and budget management.
A data-driven mindset with the ability to leverage insights to optimise marketing outcomes.
Experience in tourism, destination marketing, events, or a similar industry will be highly regarded.
Why You'll Love Working With Us
Be Part of the Action: Work at the heart of the Gold Coast's thriving arts and culture scene, where creativity and community come together.
Exclusive Discounts: Enjoy discounts at all Food and Beverage outlets across the HOTA precinct, plus discounted tickets to cinema screenings, events, and activities.
Empowerment Time: Take four paid days per year dedicated to personal growth and wellbeing.
Paid Parental Leave: We support our team members with paid leave during this important life stage.
Wellbeing Support: Access Sonder, our comprehensive team member care and wellbeing service.
Professional Development: Unlock learning opportunities through our Learning Lab, offering up to 1,000 courses to help you grow and thrive.
Join us in creating unforgettable experiences at Experience Gold Coast!
How to Apply
If you're passionate about destination marketing, creative storytelling, and inspiring people to choose the Gold Coast as their next experience, we'd love to hear from you!
To apply for this position, please submit a brief cover letter along with your resume.
Experience Gold Coast values diversity and inclusion.
We are dedicated to providing equitable employment opportunities and welcome applications from individuals of all cultures, genders, ages, Australia's First Nations Peoples, LGBTIQ+ communities, and people with disabilities.

📌 Marketing Manager – Destination Campaigns (Maternity Leave Contract) (Gold Coast)
🏢 Experience Gold Coast
📍 Gold Coast