Job Description

This role exists to ensure Safety Culture's Salesforce platform is expertly administered and closely aligned with the needs of our Go-to-Market (GTM) teams. As part of a broader Salesforce practice at Safety Culture, the Salesforce Administrator owns a explicit scope of GTM-facing platform work, while independently leading cross-functional projects to scope, build, and deliver system enhancements that improve how our sales and Customer Success teams operate.

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- Own the GTM-facing scope of Salesforce administration — including fields, page layouts, record types, custom objects, flows, validation rules, and process automation — working alongside other Salesforce specialists in the organisation to keep the platform reliable and scalable.

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- Work independently with GTM stakeholders to gather requirements, define scope, and lead cross-functional system change projects from requirements through testing, rollout, and adoption.

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- Evaluate where AI can enhance Salesforce workflows and processes, and implement AI-assisted solutions where they add measurable value.

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- Provide technical support to Salesforce users, resolving issues and addressing enhancement requests clearly and promptly.

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- Develop and maintain process documentation, training materials, and best-practice guides to build platform capability across the GTM team.

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- Support integration and data flow between Salesforce and adjacent GTM tools such as Gainsight and Gong to ensure systems work together effectively.

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Technical skills

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- Deep hands-on Salesforce administration capability — custom fields and objects, page layouts, flows, validation rules,



process automation, permissions, roles, reports, and dashboards.

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- Proven ability to translate business requirements into Salesforce configurations and automations, working independently without close technical supervision.

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- Solid understanding of the Lead-to-Revenue process in Salesforce, including opportunity management and subscription lifecycle.

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- Experience scoping and managing cross-functional system change projects, including requirements definition, stakeholder alignment, testing, and adoption.

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- Salesforce certifications (Administrator and App Builder preferred) — active Trailhead engagement welcomed.

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- Familiarity with adjacent GTM tools such as Gainsight or Gong, and how they connect with Salesforce.

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Behavioural skills

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- Works independently with stakeholders across functions — comfortable owning a requirements conversation without close management.

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- Breaks ambiguous business problems into clear technical scope and moves forward without waiting for a perfect brief.

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- Solutions-oriented: brings options, not just problems, and follows through to delivery.

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- Communicates technical concepts clear to non-technical audiences and writes documentation that teams actually use.

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- Detail-oriented without losing sight of the outcome — knows when precision matters and when to keep moving.

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AI skills

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- Uses AI tools actively to develop and refine Salesforce flows, workflows, and automations more efficiently.

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- Applies AI to diagnose and resolve platform issues faster.

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- Evaluates whether AI could enhance existing Salesforce workflows or processes and can build or recommend AI-assisted solutions where appropriate.

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- Stays across AI developments relevant to GTM systems and how they might apply to Safety Culture's tech stack.

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- Equity with high growth potential, and a competitive salary

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- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local Safety Culture office

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- Access to professional and personal training and development opportunities

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- Hackathons, Workshops, Lunch & Learns

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- We encourage involvement in the community, open source work, attending talks and events, and experimenting with current technologies

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- In-house Culinary Crew serving up daily breakfast, lunch and snacks

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- Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages

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- Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy

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- Quarterly celebrations and team events, including our Shiplt global offsite

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- On-site gym, table tennis, board games, books library, and pet-friendly offices

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📌 Senior Salesforce Administrator (Sydney)
🏢 Safetyculture 2
📍 Sydney