Lead the marketing strategy for one of Australia's most iconic island destinations; the World Heritage-Listed K’gari (Fraser Island)

The Opportunity

Are you a commercially driven marketing leader who thrives on delivering growth, driving bookings, building brands, and creating unforgettable visitor experiences?
KBRV Group is seeking an experienced Marketing Manager to lead the strategic and operational marketing function across Kingfisher Bay Resort, K'gari Beach Resort, Tours and Marine. This is an incredible opportunity to shape the future of Queensland's most recognised tourism brand while enjoying the lifestyle advantages of living in beautiful Hervey Bay.

Working closely with the Group General Manager, Revenue Manager and broader leadership team, you'll drive visitation, occupancy, revenue growth, direct bookings and brand awareness across multiple tourism and accommodation offerings.

About the Role

This is far more than a traditional marketing role.

You'll be responsible for developing and executing integrated marketing strategies that directly impact commercial performance, partnering with revenue management to maximise occupancy and yield, building compelling tourism packages, and strengthening the market position of our brands locally, nationally and internationally.

You will oversee:

- Strategic marketing planning and execution
- Digital marketing, SEO, SEM and paid media
- Brand management and campaign development
- Customer acquisition and direct booking growth
- Revenue-focused marketing initiatives
- Tourism partnerships and industry engagement
- CRM, content marketing and marketing automation




- Package development and promotional strategies
- Marketing budgets and return on investment analysis
- Agency and stakeholder management

Essential Skills and Experience:

- You are an accomplished marketing professional who combines strategic thinking with strong commercial acumen.
- You know how to turn marketing investment into measurable business outcomes and can confidently work with performance data, revenue targets and occupancy forecasts to inform decision-making.

You'll bring:
- Minimum 5 years' experience in a senior marketing leadership role
- Experience within tourism, hospitality, resorts or destination marketing
- Proven success delivering integrated marketing campaigns
- Strong understanding of revenue management and demand generation
- Expertise across digital marketing channels, CRM and social media
- Exceptional stakeholder engagement, communication skills, ability to influence
- A data-driven and results-focused approach
- Experience working in a complex multi-functional business and meeting competing demands
- Relevant qualifications in Marketing, Business, Tourism or Hospitality Management

About us

K'gariis aWorld Heritage listed island off Australia’s Eastern Queensland coast, is the world’s largest sand island, stretching over 120km.



With cool towering rainforests to walk through and explore, over 100 freshwater lakes to swim in, including the iconic Lake McKenzie and Lake Wabby, and an amazing beach highway, where else would you rather be.

We areone of Queensland's largest combined marine, resort and tourism businesses connecting our customers to our beautiful island destinations of Kingfisher Bay Resort, K’gari Beach Resort and brilliant experiences through our K’gari Tours.

This is a rare opportunity to market world-class tourism experiences in one of Australia's most naturally spectacular destinations. You'll play a key leadership role in shaping the future of our business whilst working with passionate teams committed to delivering exceptional guest experiences

We offer:

- 25% off resort dining, retail and spa
- Access toEmployee Training & Award Programs
- Free island K'gari Explorer Tours & ferry transfers to-and-from the island
- Competitive salary package and live on Island opportunities

*Conditions and employment duration apply

How to Apply
ClickAPPLYand upload a copy of your up-to-date resume which includes a cover letter.

We aim to provide meaningful and sustainable employment opportunities that are free from barriers, support and celebrate the diverse talents of our team members, improve awareness of the value of diversity and inclusion across our organisation, and enable our leaders to champion diversity and inclusion. We welcome and encourage applications from Aboriginal and Torres Strait Islanders, LGBTQIA+, people with disability and people from diverse cultural backgrounds.

📌 Marketing Manager (Hervey Bay)
🏢 Sealink
📍 Hervey Bay