About The Role

We’re looking for a Lifecycle Marketing Specialist to own Quad Lock’s lifecycle and retention marketing strategy, driving customer retention, repeat purchases and long‑term customer value. Working across CRM, customer segmentation and automated lifecycle journeys, you’ll use data and customer insights to create personalised experiences that strengthen engagement and maximise lifetime value.

What you’ll do

Retention Strategy & Customer Lifecycle Analysis

- Analyse repurchase behaviour by segment, including time between purchases, repeat purchase rate and lifetime value, to understand where Quad Lock loses or retains customers.
- Identify the key lifecycle stages and moments where customers are most likely to lapse and prioritise retention activity against them.
- Build a clear view of customer cohorts by purchase frequency and value, and use it to shape flow and campaign targeting.
- Set and track retention‑specific targets (repurchase rate, time‑to‑second‑purchase, win‑back rate) and report on progress against them.
- Collaborate with the broader commercial team to connect on‑site behaviour and customer segmentation, ensuring the retention strategy is grounded in actual customer data rather than assumptions.

Campaign Planning & Execution

- Plan and execute the send calendar, balancing promotional activity with lifecycle and content‑driven sends.
- Brief and produce campaign emails end‑to‑end: copy, design briefing, build, testing and scheduling.




- Coordinate campaign timing with performance marketing and ecommerce activity to avoid cannibalisation and maximise impact.
- Manage SMS campaigns and ensure SMS is used appropriately as a high‑intent, low‑frequency channel.

Technical Integration & Platform Management

- Support the technical integration of Klaviyo within the broader Shopify and Sanity CMS ecosystem, ensuring data flows correctly between platforms.
- Own Klaviyo’s technical configuration: custom properties, event tracking and integrations with third‑party apps.
- Build and maintain sophisticated automation flows that go beyond standard templates, tailored to Quad Lock’s customer journey and product range.
- Partner with the Development team on any custom tracking, data layer or integration work required to support flows and segmentation.

Segmentation & Database Health

- Develop and maintain a segmentation framework that allows relevant, targeted communication at scale.
- Monitor list health: deliverability, open rates, unsubscribe rates and spam complaint rates across regions.
- Manage suppression lists, sunset flows and re‑engagement campaigns to maintain a healthy, engaged database.
- Ensure compliance with email and SMS regulations across all active markets.

What you’ll bring

- Proven,



hands‑on experience in email marketing, CRM or retention marketing, ideally within ecommerce or DTC.
- Proficient in Klaviyo: flow building, segmentation, A/B testing and reporting.
- Advanced knowledge of sophisticated Klaviyo automation flows, including custom properties, event‑based triggers and third‑party integrations.
- Strong copywriting ability with an understanding of how to write for different customer segments and lifecycle stages.
- Experience managing a send calendar across multiple campaign types and audiences.
- Working knowledge of email deliverability, list health management and compliance requirements.
- Comfortable with data: can pull reports, interpret metrics and form clear recommendations without needing someone to do it for them.
- Understanding of retention and lifecycle metrics: repurchase rate, time‑to‑second‑purchase, LTV and cohort analysis.

Desirable

- Experience with SMS marketing platforms such as Klaviyo SMS, Attentive or Postscript.
- Exposure to multi‑region or international email programmes with market‑specific compliance considerations.
- Familiarity with Shopify and how ecommerce data flows into CRM platforms.
- Exposure to Sanity CMS.
- Experience briefing creative teams or producing basic email templates independently.
- Background in a product‑led or technical consumer brand.

Quad Lock is an equal opportunity employer, committed to supporting a diverse and inclusive work setting. We encourage applicants from all backgrounds to apply.

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📌 Lifecycle Marketing Specialist (City of Stonnington)
🏢 Quad Lock
📍 City of Stonnington