Lead, grow and shape the Australian sales team for a market‑leading ANZ business.

B2BE helps organisations across ANZ digitise and automate their supply chain and e‑commerce processes – connecting trading partners, automating document flows, and accelerating order‑to‑cash and procure‑to‑pay cycles.

We are well established and recognised in the region, with a strong solution set and a clear go‑to‑market strategy.

What we’re looking for now is a proactive Sales Manager to guide and grow a developing sales team, building on work already underway to turn it into a cohesive, consistently performing sales organisation

The Opportunity

This is a senior commercial role reporting directly to the Chief Revenue officer with primary responsibility for the Australian and New Zealand (ANZ) sales function .

You will:

- Lead, coach and structure the sales team – working with Business Development Executives and Junior Sales Trainees to put in place clear rhythms, expectations and KPIs, and helping them become a focused, functioning sales group.
- Shape and execute the sales strategy for ANZ region and, aligned with global objectives, with a strong emphasis on current client acquisition while nurturing strategic accounts.
- Build and manage a disciplined, forward‑looking pipeline , ensuring quality discovery, clear qualification and progression through the sales stages, rather than pure activity volume.
- Develop and deepen senior stakeholder relationships with key customers, acting as a trusted commercial partner and representing B2BE in the local market.
- Partner closely with Customer Success and Solutions Delivery to ensure smooth handover from sale to delivery and a consistent,



high‑quality customer experience.

You won’t be starting from zero; the foundations, clients and strategy are in place. But this is still very much a “hands‑on build” role : you’ll continue grassroots rebuild of the sales function, putting in structure, process and coaching to lift performance over time.

What You’ll Bring

We’re looking for a practical, sleeves‑rolled‑up sales leader who enjoys building capability as much as closing deals.

- Proven experience managing and developing B2B sales teams (Sales Manager, General Manager, Country Manager or similar), including coaching, performance management and hiring.
- A track record of driving new business while also growing strategic accounts in a consultative, solutions‑led environment.
- Demonstrated ability to create and manage a structured pipeline , using CRM stages and data to forecast accurately and prioritize effort.
- Strong communication and negotiation skills – comfortable leading complex commercial discussions, articulating value and maintaining margins.
- Confidence working with sales budgets, KPIs and financial measures to steer performance and report to senior management.

Ideal, but not essential:

- Experience in fintech , e‑commerce, supply chain or broader B2B SaaS/IT solutions.
- Familiarity with selling automation,



AI‑enabled or transaction‑heavy solutions where reliability, speed and accuracy are core to the value proposition.

We are very open to candidates from adjacent B2B technology markets who are keen to step into fintech and supply chain/e‑commerce automation.

How You Work

You’re likely to be someone who:

- Enjoys full‑cycle ownership of the sales process – from prospecting and discovery through to solution shaping, proposal and close – while orchestrating specialists where needed.
- Is proactive and structured – you build your own momentum, create opportunities and apply a consistent sales process, not just respond to inbound leads.
- Can put in place the basics (cadence, coaching, metrics, pipeline discipline) that help a developing team become a confident, accountable sales unit.
- Builds strong relationships internally and externally and follows through on commitments.

Why B2BE?

At B2BE, you’ll be part of a company that:

- Operates with a clear value framework: Connect → Automate → Accelerate , focusing on tangible outcomes such as speed, accuracy and improved cashflow for our customers.
- Has an market leading footprint and reputation in ANZ, and is investing in strengthening the sales engine to match the quality of the solutions.
- Emphasises customer focus, professionalism and delivering on our promises in every interaction.

If you’re excited by the idea of leading a developing sales team, continuing grassroots rebuild and helping a market‑leading ANZ business realise its full commercial potential, we’d love to hear from you.

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📌 Sales Manager (Melbourne)
🏢 B2BE
📍 Melbourne