"We are a modern global creative and media agency, operating as a social-first, integrated marketing partner. We help brands stay relevant by translating audience insight into strategies that drive measurable business outcomes. Our work is grounded in a deep understanding of how people engage with content, platforms, and brands in a rapidly evolving media landscape."

About the Role

The Senior Influencer Manager owns the end-to-end strategy, discovery, and execution of influencer and creator initiatives for a diverse regional client portfolio. This role requires an established, strategic leader who can manage high-value talent relationships while effectively translating campaign performance data into business insights. Operating full-time in Australia, the position collaborates closely with integrated creative, media, and account teams, reporting directly into the Head of Department.

Key Responsibilities

- Direct the development and deployment of end-to-end creator and influencer campaigns aligned with clients' overarching business objectives.
- Oversee the end-to-end execution flow, including exact creator identification, outreach, negotiation, contracting, content management, and compliance auditing.
- Partner with media and analytics teams to engineer framework designs that integrate creator content seamlessly into paid distribution funnels.
- Evaluate campaign performance against strict brand metrics,



delivering comprehensive, data-driven post-campaign reports and strategic optimization strategies.
- Maintain direct accountability for project budgets, talent allocation, contract compliance, and licensing usage terms.
- Provide strategic counsel to senior external stakeholders regarding the shifting dynamics of the local creator economy and platform ecosystems.
- Guide and review the daily operational outputs of junior execution teams to maintain high standards of quality and deliverable compliance.

Qualifications

- 5+ years of professional experience leading influencer marketing, social-first talent procurement, or creator relations initiatives.
- Comprehensive, current knowledge of the Australian influencer landscape, local regulatory frameworks, and content compliance standards.
- Solid, demonstrated capability in contract drafting, intellectual property usage negotiation, and financial budget management.
- Advanced analytical proficiency using industry-standard creator measurement and listening tools to extract actionable performance insights.
- Excellent written, verbal, and presentation-based communication skills tailored for senior brand stakeholders and executive audiences.
- Proven background managing cross-functional workflows inside structured creative agency, PR, or digital media corporate models.

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📌 Senior Influencer Manager (City of Sydney)
🏢 Recognized
📍 City of Sydney