Azupay is a growing fintech operating in the real‑time payments space, building modern account‑to‑account payment solutions using Australia’s New Payments Platform.

We’re a growing, fast‑moving business where marketing plays a critical role in how we take products to market, support sales, and drive customer adoption. You’ll be joining at a stage where there is real opportunity to make an impact, own meaningful work, work closely with commercial teams, and see the direct results of what you deliver.

Our team is collaborative, hands‑on, and focused on outcomes. We value people who take ownership, move quickly, and are motivated by delivering work that contributes to real business results.

Mission / Primary purpose

We’re looking for a hands‑on Marketing Lead to join us on a 6‑month contract.

This is a high‑impact, delivery‑focused role responsible for executing Azupay’s marketing program end‑to‑end across campaigns, content, sales enablement, and customer communications.

You’ll work closely with Sales, Customer Success, and Product to ensure marketing is aligned to commercial priorities and actively contributing to pipeline, conversion, and customer growth.

This role suits someone who enjoys owning execution, getting things done, and seeing a direct link between marketing activity and business outcomes.

You will also be responsible for leading a small marketing team (1 direct report) and managing external agency partners across creative, digital, and media; ensuring work is delivered efficiently, to a high standard, and aligned to commercial priorities.

Accountabilities

Team leadership & agency management

- Manage and develop 1 direct report, ensuring clear priorities, accountability, and high‑quality output
- Lead a small marketing team (team of 2), balancing priorities across campaigns, content,



and sales enablement
- Manage external agencies (creative, digital, media) to deliver campaigns and assets effectively
- Own agency briefing, timelines, and output quality, ensuring alignment to Azupay brand and commercial objectives
- Optimise use of internal and external resources to maximise delivery efficiency
- Plan and deliver integrated marketing campaigns across digital, content, email, and partner channels
- Bring products, features, and propositions to market with explicit, compelling messaging
- Work with internal teams and external partners to deliver campaigns on time and to a high standard
- Develop and maintain high‑quality marketing assets including presentations, collateral, case studies, and supporting materials
- Partner with Sales to ensure they are equipped with the right content to progress opportunities
- Support deal progression through targeted content and messaging where needed

Content & thought leadership

- Lead the delivery of content across multiple formats including articles, reports, customer stories, and digital content
- Ensure all content is consistent with Azupay’s brand, positioning, and market narrative
- Support subject‑matter experts across the business to contribute to external content and insight

Customer marketing & lifecycle communications

- Support customer communications including product updates, newsletters, and onboarding journeys
- Help drive engagement, adoption,



and ongoing value from customers
- Work with Customer Success to identify opportunities for growth and advocacy
- Manage and optimise marketing channels including website, email, and LinkedIn
- Ensure consistency in brand, tone of voice, and messaging across all touchpoints
- Manage agency and partner relationships across design, media, and digital to ensure high‑quality, on‑brand delivery and strong campaign outcomes

Marketing operations & reporting

- Track performance across campaigns and activities
- Provide clear, concise reporting into what is working and where to optimise
- Maintain marketing processes, timelines, and coordination across stakeholders

Key skills, knowledge and/or experience

- 6-10+ years’ experience in B2B marketing (fintech, SaaS, payments, or technology preferred)
- Proven ability to execute campaigns and deliver marketing programs end‑to‑end
- Experience working closely with Sales and/or commercial teams
- Experience managing agencies and/or external partners to deliver marketing outcomes
- Strong content and messaging capability across a range of formats
- Highly organised, with the ability to manage multiple priorities and stakeholders
- Comfortable operating in a fast‑paced environment
- Hands‑on mindset - this is a doing role, not just planning
- Experience with CRM/marketing tools (e.g. HubSpot) is a bonus
- Experience using automation and AI to improve efficiency and output is highly regarded

Qualifications/ training

- Tertiary qualification in Marketing, Communications, Business, or a related discipline (preferred)
- Ownership & accountability
- Cross‑functional collaboration
- Prioritisation & focus
- Clear communication
- Adaptability & pace

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📌 Marketing Lead (6 month contract) (City of Sydney)
🏢 Azupay
📍 City of Sydney