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Our team is looking for a self-driven individual with a "get it done" mentality, that has a passion for helping organisations solve complex business and technology problems through Salesforce Marketing Cloud Next.
You will work closely with professional services leadership and a team of cross-functional PMs, developers, and BAs to imagine and create Salesforce Marketing Cloud applications to transform our customers marketing efforts. You will play a major role in defining standards, processes, and delivery best practices for our Marketing Cloud practice, making it easier for the team to succeed in their roles and meet their goals!
RESPONSIBILITIES - WHAT YOU'LL DO
- Design and deliver technical always-on and ad-hoc solutions to clients using Salesforce Marketing Cloud Next.
- Direct involvement and/or oversight of understanding business requirements, creating functional specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery.
- Liaise with partner agencies across all client projects.
- Facilitate WIPs directly with clients and partner agencies via Trello.
- Attend client WIPs / meeting in person when required.
- Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
- Create and manage Cloud Pages and use audience builder data in journeys.
- Create data extensions using SQL scripts and AMPscript by analysing the campaign requirements.
- Design, develop and debug custom solutions.
- Provide ROI details to various stakeholders in a timely manner.
- Work closely with the SFMC Consulting Manager to manage and nurture SFMC project opportunities.
- Work with internal teams and Project Managers on SFMC solutions and act as the primary escalation point for all technical enquiries.
- Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.
EXPERIENCE & SKILLS REQUIRED - WHAT WE'RE LOOKING FOR
- Experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud Next.
- Robust understanding of and experience building B2C email, digital, messaging, marketing campaigns, and customer experience best practices on the Salesforce platform.
- Ability to collaborate with client stakeholders to manage expectations related to project scope, requirements, timelines, and deliverables that you and your team will be responsible for.
- Experience leading interactive design sessions with clients, articulating product features, proposing solutions, and documenting functional specifications.