Associate Director, Qualitative Insights

Job Spec: Are you a talented qualitative researcher who loves uncovering what makes people tick? Do you thrive on leading strategic projects, fostering collaboration, and delivering impactful insights? This could be your next big move.

The Role

Join a high-performing, people-first insights consultancy that puts purpose at the heart of everything they do. As an Associate Director in the qualitative practice, you'll lead key client relationships, shape the direction of the team, and deliver strategic, evidence-based insights that drive business impact. This is a role where your expertise in qual methods - focus groups, IDIs, ethnography, online communities - will be instrumental in delivering powerful storytelling and actionable recommendations.

You'll work closely with a diverse team of researchers across qualitative, quantitative, and marketing science disciplines, collaborating to solve client challenges and create meaningful change. If you enjoy leading projects end-to-end, mentoring others, and playing a part in shaping a best-in-class qualitative offering, we'd love to hear from you.

What You Bring

- 6-8 years of experience in insights consulting, with a strong foundation in qualitative research methodologies.
- Expertise in moderation, discussion guide development, and workshop facilitation - both in-person and online.




- Ability to craft compelling strategic narratives that drive commercial impact.
- Strong client management skills and a knack for building trusted relationships.
- A commercial mindset, able to design and deliver research projects that align with business objectives.
- Experience leading teams, mentoring talent, and fostering a culture of collaboration and innovation.
- A background in strategic or brand planning is a bonus but not essential.

Why Join?

About Resources Group

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

Who to contact: Please contact Rowan Haylett at Resources Group on 04498 80582 to discuss things further, or email ********@resourcesgroup.com

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📌 Associate Director, Qualitative Insights (Melbourne)
🏢 Resources Group
📍 Melbourne