Most product roles sit inside product development. This one sits inside marketing.
You'll get every product ready for launch, from compliance testing to packaging to product guides, then build the positioning and brief and oversee the creation of the photography and videography that bring our products to life, communicating their market-leading features and making them the first choice amongst Australian families. You'll be highly passionate about our products, knowing every detail, acting as our in-house product expert across our full portfolio of prams, strollers, baby essentials and accessories.
About Redsbaby
Redsbaby is a premium Australian baby brand. We design our own prams, strollers and baby essentials and control the full customer experience in-house, across AU, NZ and EMEA. This role sits within our marketing team, reporting directly to our Managing Director and working closely with our Senior Marketing Manager on launch timing and readiness, our Senior Creative Manager on photography and assets, and our broader marketing team of 10 specialists from eCommerce to email/CRM, events, PR, social and paid media to creative and brand.
With a bumper product roadmap in place, and exciting, ambitious plans ahead, it's a great time to join Redsbaby where you can make a real and measurable impact with your work.
What you'll own
Product-readiness for launch, including compliance testing, product guides, packaging and coordinating user trials and pilot runs
Product positioning, messaging hierarchy and USPs for every product and launch
Briefing and execution of all feature/benefit assets end-to-end, including renders, product photography and videography
Product Detail Page content, from copy to feature sequencing to where renders and video sit on the page
Reviewing briefs from channel specialists (eDMs, social media, paid creative, events and PR)



to confirm product accuracy
Redsbaby's product review platform end-to-end, including performance reporting and surfacing themes from customer feedback
SKU and category sales performance reporting, including margin and pricing analysis
Liaison with offshore suppliers and management of product change notices (ECNs)
Competitor product research, and identifying current product opportunities and portfolio gaps
Product-related training for Sales and Customer Care
About you
3+ years in a product, product marketing or category role
Consumer goods experience, preferably in consumer durables or high-involvement, emotionally-driven products
Strong copywriting skills, confident turning product features into positioning that resonates with parents
Passion about the baby category and what makes a product worth recommending to a new parent
Comfortable owning a briefing process and overseeing asset development, including attending photo and video shoots
Highly analytical; reviewing and reporting on SKU, margin and review data to inform sound decision making
Organised; tracking multiple product launches and their readiness at once
Experience with product compliance, testing or supplier liaison is highly regarded
Experience in a DTC or eCommerce brand is highly regarded
Working at Redsbaby
Our culture is built on three values: Be ONE (collaborate and succeed together), Be BRAVE (challenge ideas and find better ways), and Be RARE (take pride in exceptional execution).
You'll work hybrid, with 3 days in our bright, spacious office near Green Square Station and 2 from home. You'll enjoy birthday leave and join a team that's small enough to move fast but talented enough to execute at a very high standard.
If you want a role where you become the go-to expert on the product and shape how customers see it, we'd like to hear from you.
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📌 Product Manager (New South Wales)
🏢 Redsbaby
📍 New South Wales