About the company
Our client is a fast-growing private-equity backed business in the beauty industry based in Sydney. The business partners with clinics, major retail and e-tail channels and is focused on commercial growth, brand presence, and expanding market share through strategic partnerships and education-led initiatives.
About the role
The Digital Marketing & E-commerce Manager holds full ownership of the business's digital ecosystem. This is a high-impact individual contributor role with broad remit, covering 5 websites, digital marketing investment strategy, database growth, CRM, loyalty, and lifecycle marketing. You will be the key internal driver of digital revenue performance, working cross-functionally with Sales, Brand and Customer Service teams, as well as managing a digital marketing agency. There are no direct reports currently, giving you the autonomy to shape the role.
Benefits
Competitive salary in a dynamic and fast-paced industry
Exposure to global suppliers and high-growth product categories
Collaborative environment with flexible work policies
Duties/Key responsibilities
Lead the commercial and technical optimisation of the Skincare marketplace, driving traffic, conversion, AOV, and repeat purchase across all digital properties.
Own the digital marketing investment strategy across paid social, search, programmatic, and affiliate channels, with full accountability for ROI, attribution,



and spend optimisation.
Manage the digital promotional calendar, including channel-specific levers such as Afterpay Day and online exclusives, ensuring alignment with brand and clinic strategies.
Drive CRM, lifecycle, and loyalty program performance, including database growth, automated journey development, and segmentation strategy.
Own all digital KPIs including conversion rate, CAC, ROAS, LTV, and repeat purchase rate, and lead Shopify platform management and UX optimisation.
Skills and experience
Proven e-commerce experience with hands-on Shopify platform management and a track record of driving digital revenue growth.
Solid digital marketing capability across paid social, paid search, SEO, and performance channels, with solid ROI and attribution experience.
CRM and lifecycle marketing experience, ideally with Klaviyo or a comparable platform, including segmentation, automated journeys, and loyalty program management.
Comfortable managing promotional calendars and creative development for digital channels, with an eye for brand-aligned, performance-driven assets.
Strong commercial acumen and cross-functional collaboration skills; experience working across brand, sales, clinics, and customer service teams is an advantage, as is exposure to the beauty, fashion, or retail sectors.
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📌 Digital Marketing & Ecommerce Manager (New South Wales)
🏢 Allura Partners
📍 New South Wales