Creative Strategist

Location: Fully Remote (US / Canada / Europe)

Job Type: Full-Time

Creative is the growth engine here, not a support function. We're looking for a strategist who can own paid social creative at scale - directing a team, building testing frameworks, and turning performance data into ads that actually work. If you want creative decisions tied directly to revenue, this is that role.

About Uproot Clean

Uproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.

The Role

You'll own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod. You'll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads.

This is a high-bar role inside a serious operating environment. You'll have ownership, trust, and resources - but you'll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.

Ideal Background

The strongest candidates for this role typically come from direct-response ecommerce environments where creative directly impacts revenue.

You may have started as a direct-response copywriter and evolved into creative strategy, or have owned performance creative for rapid-growing DTC brands.

Strong Signals

Developed winning creatives that scaled significant paid spendCreated concepts responsible for measurable revenue growthWorked with 7–9 figure DTC brands or performance ecommerce agenciesBuilt creative testing systems across Meta/TikTokTurned customer research into hooks, angles, scripts, and winning ads

This Role Is NOT For





People who need heavy hand-holding or constant directionThose who prefer purely conceptual work with no performance accountabilityAnyone uncomfortable managing people or giving direct feedbackThose who struggle to balance speed with qualityPeople who dislike working closely with media buyers and performance dataAnyone treating remote work as a lifestyle perk rather than a responsibility

What You'll Own

Creative Strategy & Direction

Own paid social creative strategy across Meta, TikTok, and AppLovinDefine angles, hooks, formats, and testing priorities by channelWork directly with the Content team to ensure the right asset pipelineTranslate performance data into clear, creative directionContinuously evolve strategy based on results, not opinions

Creative Briefing & Execution

Write 4 detailed video briefs per day for video editorsWrite 3 detailed static ad briefs per day for the graphic designerProvide same-day feedback on all creative outputBriefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventionsYou're expected to write scripts independently (with access to internal copywriters for complex topics)

Team Leadership

Manage and direct a team of 5 creatives (4 editors, 1 designer)Ensure consistent output, quality, and speedGive clear, direct feedback quicklyRaise the creative bar over time

Performance & Analytics

Review performance daily with media buyersUnderstand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigueNavigate Facebook Ads Manager independently to pull insightsIdentify winning patterns and scale them systematically

Copy & Messaging

Write short-form ad copy and scriptsEnsure creative and copy work together across the funnelCollaborate with internal copywriters on longer or complex scriptsDeep understanding of direct response copywriting principlesDiagnose why copy works or fails, not just whether it worksProvide actionable feedback to improve hooks, clarity, and conversion

Process & Systems





Build creative testing frameworks and repeatable processesEstablish ideation, testing, feedback, and iteration loopsEnforce naming conventions for clean tracking and analysisCreate feedback systems that continuously improve output

What Success Looks Like

Consistent improvement in creative performance metrics (CPA, CTR, hold rate)Steady pipeline of winning ads scaling across channelsTeam producing high-quality output daily with clear systems in placeCreative testing framework driving measurable revenue impact

Requirements

Must have:

Direct response copywriting expertise - can write, edit, and diagnose what works. Understands customer psychology, angles, offers, objections.Proven track record creating performance-driven paid social creative at scaleDeep expertise with Meta ads, TikTok ads, and creative testing methodologiesDTC/ecommerce background - Experience scaling consumer products through direct-response creative. DTC brands or performance ecommerce agencies preferredExtremely high output - consistent daily execution is non-negotiableManagement experience directing editors and designers (not just making ads yourself)Analytical + creative thinking - you can do both simultaneously

Nice To Have

Facebook Ads Manager proficiencyHands-on video/static creation abilityExperience with pet productsExperience with AppLovin/Pinterest/NewsbreakExperience at hypergrowth DTC brands

Work Requirements

⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST

? Workspace: Fixed, professional setup (not digital nomad)

? Output: Daily briefs and feedback loops (high consistency required)

Perks & Compensation

Competitive base salary + performance-based bonus structureFully remote - work from anywhere in the US, Canada, or EuropePaid time offFlex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desireFully covered medical insurance, including health, dental, and vision. (US-based employees)Ownership & autonomy - trusted to build and execute strategyProfessional development - opportunities to learn and grow with the business

Ready to Apply?

If you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.

📌 Direct Response Creative Strategist (Wagga Wagga)
🏢 Uproot Clean
📍 Wagga Wagga