Whites Group is an energetic and progressive Australian Family‐owned business that is
geared for growth
.
We are a
key supplier
to both the
Retail Home Improvement
and
Rural Hardware markets
.
Being a part of the Whites family means you benefit from and contribute to a
great team culture
. We don't have Values, we live them! Our people are the most important resource we have, and we take the time to
recognise and reward
them and provide an setting that is
flexible and supportive.
We are seeking an experienced
Senior Product Manager
to own the
end‐to‐end product strategy and performance
across a diverse portfolio of garden, landscape and outdoor living categories. Reporting to the
Head of Products & Marketing
, this role owns end‐to‐ end product management — from category strategy and range architecture through to new product development, commercialisation and lifecycle governance.
Key Responsibilities
Lead
category strategy and product direction
across plant support, protection, landscaping, outdoor containment and garden solutions
Using market, competitor and trend insights to inform decisions
Own
range architecture and assortment design
, optimising mix, value tiers and channel fit
Drive
new product development (NPD)
from ideation through to launch, using structured governance processes
Build deep
customer,



shopper and market insight
to guide range and investment decisions
Manage the
full product lifecycle
, ensuring accurate product data, documentation and disciplined decision‐making
Develop
commercial business cases
and support profitable growth through range optimisation
Plan and deliver
go‐to‐market launches
, including sales tools, training and internal communications
Oversee
quality, compliance and risk management
, working closely with Supply Chain and Operations
Design and deliver
product training
to build capability across the business
Operate as a senior Leader as a part of the business Senior Leadership team (SLT)
Skills/Experience
5+ years' experience in a
Senior Product Manager or Category Manager
role
Strong capability in
range architecture, NPD and lifecycle management
Experience working with
major retail or reseller channels
(e.g. hardware, rural, industrial or similar)
High commercial acumen with the ability to build and evaluate business cases
Confidence working cross‐functionally and with
offshore suppliers
Strong attention to detail across
product data, compliance and quality
Excellent communication skills and the ability to influence at all levels
we offer an attractivebase salary + bonus + super.
#J-*****-Ljbffr

📌 Senior Product Manager (Sydney)
🏢 Whites Group
📍 Sydney